Instagram has become super popular in the past few years especially after being bought by Facebook for a $1 billion. This social channel has managed to build a massive audience in such a short period of time. It is a popular social channel that let you snap photos and videos, add creative filters and share them with your followers.
These photos can be posted not only on Instagram but on other social media platforms like Facebook and Twitter. In today’s world, approximately 500 million people log into the app daily to share their pictures. Now it has reached a billion monthly users. There are many sites that can help you to buy cheap Instagram followers.
Therefore, we can say that if your business is not taking advantage of Instagram for marketing in this era, then you are leaving money on the table!
In this article, you will discover the ways to maximize Instagram for your business in 2018.
1- Effective Hashtag Use
Instagram is popular for its hashtags. It provides an effective way to expand your reach on the platform through hashtags. Nowadays, there is a new consideration of the Instagram hashtag strategy. You will be glad to know that Instagram users are now able to follow specific hashtags, along with profiles. It means that they can keep tabs on relevant conversations by using hashtags alone.
Now the question arises here that what does this mean for marketers? The effective hashtag use can add a whole new element to your strategic considerations. Now, by using targeted hashtags, you have another way to reach new audiences. Moreover, you have a way to expand your brand messaging by promoting your branded tags. This is a fact that Instagram does not show a listing of how many people are following a specific hashtag. But now, with this strategy, it can list the hashtags each user is following on his profile, under the ‘Following’ tab. To maximize Instagram for your business, you need to check out the individuals you want to reach, go through their profiles and compile a listing of relevant tags that those users are following. As a result of this, you will find some consistent tags among your target audience that can help you to maximize your reach.
2- Integration of Direct Messages
According to the recent survey, more than 375 million people now use Instagram DMs each month. This leads to Instagram adding a range of new DM specific tools. These include photo remix tools, the ability to share stories via DM and the capacity to include links in DMs (especially for brands).
This increased emphasis on direct messaging points to an opportunity for savvy marketers to merge their interactions across to the more private as well as direct connection tool. In this way, they can boost connections with the audience when done in a considerate and measured manner.
3- Make your visuals memorable
The next step to maximize Instagram for business is to make your visuals memorable. Always remember that Instagram is a mobile platform for visual content. So, you need to focus on the quality of your visual content which people would like to watch again and again. Moreover, you need to focus on the visuals to represent your style, ideas, and value in the most memorable way possible. As a result of this, your audience will remember your profile as the place to find this kind of captivating content and have positive associations with the company in general.
If you are looking to maximize Instagram for your business in 2018, you need to consider Stories. The potential value of this option continues to increase because more and more people are becoming aware of the Stories format.