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5 Powerful Ways You Can Use AI in E-commerce in 2018

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The development of the internet and related technologies has opened up many new opportunities and upgraded many industries. One of the sectors that have gained prominence and made a lot of progress due to the internet is ecommerce. Through ecommerce, retailers were able to sell much more and find ways to reach customers from all around the world.

Today, AI is the next big technology that is sweeping the internet so it makes sense that it has found its way into ecommerce as well. With this in mind, we are going to show you 5 ways that AI can be used to improve an ecommerce business.

1. Improved prospect targeting


AI brings ecommerce stores the intelligence they need to improve their targeting and increase the number of valuable leads. There are various marketing tools with AI, CRM systems, and sales tools that can help recognize high-quality leads and move them into the next stage of their buying process. At the same time, they help you attract these kinds of leads.

In most situations, the number of good leads and prospects is not small, but the stores simply don’t know when to engage and recognize them. These solutions allow you never to miss a lead and approach them at the right moment when they are mature and ready to make a purchase.

2. High-quality sales process

By implementing artificial intelligence in an ecommerce business, you’ll get applications that have the power to predict and generate accurate forecasts for your business. With AI’s machine learning capabilities, this technology has the ability to study and analyze large amounts of data, historical data, and trends.

Through these analyses, various applications can improve resource allocation, organize your team better, and help you create a more effective pipeline. Managers will be able to get a better insight into your sales performance and rely on AI spot trends to make proper marketing and sales strategies that will work well.

3. Better communication and availability through chatbots

Some of the most essential things about ecommerce are customer service and communication with customers. With new AI-powered chatbots, not only can an ecommerce business provide customer support 24/7 throughout the whole year, but chatbots can also communicate properly with customers and give them all the information they need.

The best AI chatbots can flawlessly communicate with humans and learn how to interact with them even better throughout their operation. Chatbots with the best AI can also always store the data they’ve gathered and use it to provide visitors a personalized experience by looking at their information, past actions, and purchases.

4. Quality recommendations

If you’ve ever visited some large ecommerce stores such as Amazon, you’ve probably noticed that the site constantly recommended you some products that you looked at in the past. This is the implementation of AI at its finest, or is it? AI has gone a step further – not only can it give you recommendations of things you looked at previously but it can suggest things you might be interested in.

AI with good machine learning has the power to predict customer behavior by looking at their past visits, searches, and products they purchased. By analyzing this data, AI can give valuable suggestions to visitors that they find relevant and might act upon, thus making a purchase.

5. Battle counterfeit goods and fake reviews

Fake reviews are one of the biggest problems that most ecommerce stores face. With so many stores competing and advertising, consumers get simply overwhelmed and their response is to look at what previous customers have to say rather than trusting ads. Based on what kind of reviews they see, customers will decide whether to buy something from a certain store.

Naturally, nobody wants to see fake negative reviews about their store. Luckily, AI can also be used to spot these kinds of reviews and flag them. Additionally, AI has the power to spot counterfeit products from third-party sites that are trying to sell them as yours and might damage your credibility.

No matter if we are talking about the best AI chatbots, AI-powered CRM systems with automation, or marketing automation solutions, there are a lot of benefits that AI provides. What’s even better is that this is not the end of it and that we are going to see better and better solutions powered by AI that bring benefits to the ecommerce industry.

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Sumeet Manhas
Sumeet Manhas is a T-Shaped digital marketer and freelancer on Up work where he talks about digital marketing case studies, tips, techniques, and more. Helping startups with digital marketing is what he loves.

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