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A Bridge Must Be Built Between The Black Community And Hockey


I admit that I know nothing about hockey. Maybe its by choice, by upbringing, or sheer ignorance, but whatever the case may be it’s still a foreign sport to me. I think it’s time that change.

Where I grew up there was no rink in sight. I was raised from a three-minute walk to one the biggest playgrounds in Philadelphia, Fairmount Park. You found dozens of basketball courts and open grass to play football and soccer, but where was the outlet for hockey?

You can’t blame the kids as we just didn’t know. The city has to take fault on that as they decided what neighborhood parks would receive funding for certain sports projects. Just so happens that the African-American communities were left out when it came to hockey.


Growing up in Philly we heard about hockey. The Broad Street Bullies, Orange & Black, Ron Hextall and Eric Lindros and that was from hearing about it during the 5-minute sports wrap up on the local news station. We wore the Starter jackets and knitted hats with the Philadelphia Flyers logo just because we were from Philly, but actually knowing about a player’s bio, attending a game, watching or knowing how the sport is conducted was out of our league. Basketball was forced down our throats, and so was football but no one took the time to introduce us to hockey.

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Don’t get me wrong, the sport looks exciting. It’s fast-paced, free wheeling and most of all for a guy–it’s violent. How can we not like?

We just have to be willing to learn about it.

America is built on racial standards and most of the time it’s not the ones involved that share a hatred for each other it’s the outsiders that draw a line in the sand and tell us what side to stand on. Baseball was like that at first in the urban communities, but slowly it started to migrate into the hoods, why can’t the same be done for hockey?

The government is not going to do it for us. It has to be done by those in different positions. Look at Pee Wee football games. You will see NFL stars attending games, signing autographs, all the while getting an earful from a local activist about donating money to the Boys & Girls club for better equipment. Urban communities must stand on their own and reach out to their city’s NHL players and get them to come for a visit, speak to the kids, call the city officials to put pressure on them to get rinks, equipment and leagues going on. This is the only way it will work.

Personally, I can’t roller-skate so I can imagine trying to fly around ice on a single blade. But the sport looks very interesting and seeing friends and colleagues write or talk about it you feel somewhat left out. It’s not because I am black that I was raised not to like it. I was brought up shielded from it. But this is not what I want for my kids and this is what the sports world should want for my kids.

Golf became popular in the black community due to the success of Tiger Woods but when he fell off so did the black views. Now tennis has seen a spike in ratings and match attendance as the Williams sisters has kids interested in that sport.

Not to get on a race issue, but if the kids in these communities can’t relate to a white guy from Russia then what’s the next best thing?

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The NHL must use a business-savy approach the same way the Democrats did when they put Barack Obama in front of the nation. They wanted the minority vote and the only way to ensure that was to pluck an African-American candidate from the bottom of the pile. The NHL should get a current player like P.K. Subban or a former Stanley Cup Champion like Grant Fuhr to let the kids know that no matter their skin color you can succeed in this sport.

The NHL has 25+ black players in the league and somewhere in that bunch they can appoint a face for the culture to get the inner-city youth inspired in a sport that was shielded from us.

This season I will make it to my first live hockey game.

At 40, it’s never too late to try new things.


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Robert D. Cobb
Founder, Publisher and CEO of INSCMagazine. Works have appeared and featured in places such as Forbes, Huffington Post, ESPN and NBC Sports to name a few. Follow me on Twitter at @RobCobb_INSC, email me at [email protected]