Any successful online business today has to take the incoming traffic as one of the most important factors of measuring their success. You can have the best content and the best looking website aesthetics, yet it’s of no use if there’s no one there to see it. For this reason, business owners are doing anything they can to promote their websites through different channels, in order to increase the traffic which would hopefully lead to some conversions. This article will take you through some of the methods you can use to increase the overall visibility of your website.
This method of promotion is still very much used by almost any serious business out there. The main reason for this is that most people check their emails multiple times per day, while it’s also really easy to collect data about the open rates and click-through rates and use it to improve your targeting. It’s also the single best way to keep in touch with people who already got in touch with your brand. Whether you’re sending a weekly newsletter, new promotions, or new product offers – email marketing is going to get the people to your website.
Search Engine Optimization (SEO)
Probably the best way to promote your website content is to appear on the first page of Google, or some other search engine. Well, to get there, you first need to optimize your website for the search engine to get the best results, and even then it’s going to take some time until you ‘feel’ the actual results. From keyword research to writing high-quality optimized content, SEO is a complex process that will probably require you to get some professional help. And while the results may come-in slowly, SEO is much more efficient in the long run than any other method out there.
SEO keeps changing and evolving, though, so it’s imperative that you stay in touch with the current trends to assure your ranking doesn’t fall off.
Pay per Click (PPC)
If you need instantaneous results in the form of incoming traffic, PPC might be a better option. The idea behind PPC is to place bids on keywords that are relevant to your products (or services) and get a paid spot on the top of the search result for those keywords. You’ll be paying a fixed fee (that you won through bidding) for every visitor that comes to your website this way, so this can get quite pricey if these visitors aren’t converting.
That’s why it’s vital to keep track of all the keywords that are converting, as well as those that aren’t so that you can adjust your PPC campaign and get the best possible ROI. With good PPC management, you can get a heavy influx of visitors, which will not only give you a chance they’ll convert, but you’ll also build your brand’s awareness – which is always a good investment.
Get in Touch With Some Influencers
Influencers are people who have a credible voice in a certain niche and who can get people to act. Influencers in your niche are very important to you because they have the authority over your target audience – which means if you get them to like you, more people will follow their lead. Having friends with important people in your niche is a great way to get the word out about your brand and increase the overall brand awareness. With social media as it is today, influencers can easily share your content or have a link leading to your website, which will directly impact your traffic.
Content promotion is no easy task, especially in the today’s world that packs fierce competition on every corner. Your email campaigns have to be meaningful and to hit the right people, your SEO has to be on point if you’re ever to get traffic through search rankings, and your PPC can artificially boost your traffic to insane levels in hope that you’ll convert and manage to retain some of the visitors. It’s also worth noting that the combination of all these methods is what actually gives the best results, so don’t just focus on one, but rather on your overall goal.