The New York Knicks have another face they can plaster over the Billboards on Broadway Ave this season and beyond. Normally the face of the franchise, Carmelo Anthony will be everywhere but with companies looking to go more global and younger, a new face is needed. It was reported Tuesday, right before the start of the 2016-17 NBA season that Knicks PF Kristaps Porzingis is a new member of the Adidas team.
Porzingis agreed to a deal in the range of $3-$6 million,which his old sponsor, Nike refused to match. Porzingis now has the highest shoe and apparel deal for a European NBA player ever. What makes this more interesting is the monopoly that Adidas is quietly building. As of now they already have Lionel Messi and Hip-Hop star Kanye West.[embedit snippet=”2″]
But that’s not all.
Adidas also has some of the top athletes in other sports on their rosters such as Aaron Rodgers, DeAndre Hopkins, Von Miller, Candace Parker, James Harden and more. There was a time when Nike ruled the sports endorsement world, but that’s a thing of the past. Why didn’t Nike match the offer? It’s clear the star potential that K.P. has, as many have him pegged to make his first All-Star game this year.
K.P. is happy about the decision:
“I’m happy to be here and it just felt right to be with adidas. There’s a lot of excitement right now, and I feel like it’s the right fit for me,” said Kristaps Porzingis. “A city like New York is hungry for success in basketball, and I believe adidas will help take my game to the next level. I’m a unique player and adidas is a unique brand. I’m just excited to join the family.”
This is another step in the right direction by both parties. K.P. is looking to make his name bigger globally and Adidas is looking to gain ground and eventually take over as lead sports sponsorship for athletes.