Business Marketing Social Media

Blogging: How To Help Grow Your Business!

INSCMagazine: Get Social!

Growing your business doesn’t happen overnight. Instead, it takes some serious market research, effective marketing, and advertising, and knowing how to influence potential customers into trusting your brand.

If you don’t think your business is growing fast enough, then turn your attention to your company’s staying power: assessing both economic and consumer trends, and trying to grow your company with these in mind. Always be sure to research the competition, and find out exactly who and what you’re up against.


You need to ensure that your product provides the best possible service for the price you’re offering, and should compete with the other prices and quotes.

Blogger Outreach: These campaigns are sometimes known as influencer outreach, and the idea behind them is that a company when searching for greater exposure for their product or service, leverages influencers who have already formed a following to ask if they’d write about it in exchange for the free product or free access to the service. This blogger outreach is also referred to as guest blogging and could help you expand your business exposure beyond optimizing your website and audience on social media.

Optimizing Your Website: Your website represents your company online, and it communicates what you do. Your online content needs to be strong and effective if you’re going to attract as many people as possible. An SEO checklist consists of website analysis, competitive analysis, and initial keyword nomination.

You’ll need to be utilizing the power of SEO in order to increase visibility to your site and lead to a greater number of actual viewers and users of your website. The more traffic you’re able to attract, then the more chance you have of selling your product or service.

Website Analysis: This involves measuring and collecting web data in order to understand who visits websites. Doing so enables companies to figure out what’s appealing to a specific audience, and how to continue appealing.

Competitive Analysis: This technique is one that entails scoping out the competition, and assessing their strengths and weaknesses. It may reveal a way to do better than the competition, and also how to find ways to match their performance.

Initial Keyword Nomination: Keyword nomination involves selecting keywords that people are searching for online and organizing a prioritized list of these targeted words designed to appeal to customers.

Increase Audience Over Social Media: Social media is an incredibly powerful tool when it comes to driving traffic to your website in order to interact with your product. Social media can spread the word to a large audience fast, and it’s relatively easy to use.

Growing your business has to involve ensuring that a large audience notices what your company does, and appeals in such a way that makes people want to buy, to feel connected to your product, and hold their attention. Expand your presence across the board, and use Facebook, Twitter, Myspace, YouTube, LinkedIn, and Instagram to try and target consumers.

Operate efficiently on a large scale, and there’s no reason why you shouldn’t see your business grow exponentially.

Print Friendly, PDF & Email
  • 3
    Shares

Facebook Comments

Robert D. Cobb
Founder, Publisher and CEO of INSCMagazine. Works have appeared and featured in places such as Forbes, Huffington Post, ESPN and NBC Sports to name a few. Follow me on Twitter at @RobCobb_INSC, email me at [email protected]

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.