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Business: Three Ways To Effectively Reach Your Customer Base


Customer communications are one of the most imperative aspects of any business. Forging a solid and trusting relationship with your consumers is far from an easy task.

The world has become a pretty cynical place, and any insincere gestures will be transparent. That said, thanks to the increasing prominence of the digital world, it’s never been more important to keep your finger on the pulse.

To put it simply, your business just has to get this right if you are to find any modicum of success. The thing that customers value above all else is feeling as though you listen to them. Building that relationship is the most key principle of sustainability in any business. It’s nothing to fear, though, especially with a growing number of options. Here are just a few ways you can get it right.

Corporate Newsletter

Newsletter subscriptions predate even the internet. For as long as people have been leaving paper trails, newsletters haven’t been sent to subscribers. It wasn’t always the most cost-effective way of keeping in touch with your customer base, though. Well, times, thankfully, have changed. Now, you can have exactly the same effect with minimal outlay by having an online newsletter service.

What do you really need to get started? Not much. Just a someway competent copywriter and… that’s about it. It’s pretty easy to install a plug-in on your site that will allow people to sign up for your newsletter service if they’re interested. Just remember to keep it short and sweet, as attention spans are dwindling at alarming rates.

SMS Gateway

This has become a pretty common way of letting customers know of important deals that may be of interest to them. How many times have you been sat in the office, waiting for a little bit of good news to brighten your day? Then; all of a sudden, a notification springs up on your phone. It’s Dominos. Because nobody else seems to think you’re important enough to warrant a text.

But not to worry. Dominos is there for you. And, hey, look; there’s an incredible offer on large pizzas that expires today. Well, at least, you know what’s for dinner. You see how easy that is? That’s the power of SMS Gateway services.

Social Media

Is there anything more polarizing than social media? Some people think it’s the scourge of society. Others, though, are a little more level-headed. They see social media for what it really is – a powerful communication tool. And that’s exactly what it is. It’s estimated that one in six people on the planet have a personal Facebook account. One in six! That’s a hell of a reach just on that platform alone.

More and more businesses are putting stock in their social media campaigns. Most of them now have their own staff manning the account and keeping up appearances with their consumer base. Why? Because it’s a quick, easy, and painless marketing tool. And it doesn’t take much to learn how to conquer social media.


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Robert D. Cobb
Founder, Publisher and CEO of INSCMagazine. Works have appeared and featured in places such as Forbes, Huffington Post, ESPN and NBC Sports to name a few. Follow me on Twitter at @RobCobb_INSC, email me at [email protected]

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