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Business: Top Words Telemarketers Should Avoid


By Michael Lundberg

Every telemarketer leaves no stone unturned to say the right thing during every call they make.

Yes, the right selection of words, exact accent, best language, apt tone, in order to curate – the perfect pitch ever. Well, by doing all this, knowingly or unknowingly they would be annoying their prospective customers, and thus end up losing them.

This is popularly labelled as “BAD SALESY Talk”, which annoys the customers to the core.

Below are few cliché and redundant words which you must try to avoid while making marketing calls to your existing customers or prospects.

‘Trusty’ Words: Using self-proclaimed trusty words like honestly or frankly speaking or factually may sound suspicious to your customers on a call at other end, thinking that you must be hiding something. It might make the listener think that whatever you are saying or claiming is just to give false hopes and commitment. It will eventually lead customers not to trust you and end up not buying your products or services.

‘Probable’ Words: Avoid using ‘Probable Words’ like, ‘Apparently’, ‘Probably,’ or ‘Obviously’ as it reflects your superficial knowledge about the products or services and thus tarnishing company’s brand value. These above mentioned probable words are ‘BIG NO’ especially if you are talking to a senior executive or manager level.

‘Low Price’ words: While rolling out a telemarketing campaign make sure your sales person does not use ‘low price’ words like ‘cheap price,’ ‘low price,’ ‘lesser price’ or ‘inexpensive’. You product may be available at lesser price than others in the market, but when you use above mentioned words, it somehow sounds that your product or services itself is cheap or of not that high standards. Instead you may use words like ‘best offer,’ ‘best price,’ ‘competitive rates.’ But the moment you use the low pricey words it immediately undervalues your products and services.

Non-Committal Words: Salesy words like ‘Perhaps’, ‘May be’, ‘we May,’ or ‘Might be’ sounds very much dicey and non-committal. It somehow fails to exude confidence in in your customers for your products or services, or company by at large.  It shows that you have very minimal information about the product or company, or with such non-committal words, can also give rise to feeling that the company they are not committed to what they promise. Instead you can use words like ‘Yes we can’, ‘we can work it out,’ ‘I need to check,’ ‘I will get back to you,’ or ‘we’ll try our best.’ By using such words it reflects as if you are 100% sure or will get back with confirmed answer, nothing tentative, either black or white.

No legal words: Leave the legal matter and discussion about contract, service agreement or clients dealing with money to your business development manager or your senior. Your objective is to make a marketing call and convince the customers and prospects to take your service and not to make them sign or commit something. Avoid using any big legal words unless approved by your senior or management or you are 100% sure about it, this might work against you as an individual and also against company. This makes the entire telemarketing process smooth and seamlessly acceptable by your clients.

Cut off Price / Commission / Incentives: It’s a universally known that all sales and marketing people has a cut or a commission for every sale they make. But sounds way to tacky if you end up talking about it to you potential customers or existing customers. Yes, its known them but still, it is something which is not supposed to be discussed with our customers. Avoid words which directly or indirectly suggests towards incentives, or commission as it’s very much uncouthly and is sure to put them off.

Try to avoid usage of above mentioned ‘bad salesy words’ and hit the nail right while rolling out your telemarketing campaigns.

About the Author: Michael is the Marketing Manager at Ampliz, specializing in email and Business phone appending, editing blogs, case studies, and guides.  He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.

 

 

 

Robert D. Cobb
Founder, Publisher and CEO of INSCMagazine. Works have appeared and featured in places such as Forbes, Huffington Post, ESPN and NBC Sports to name a few. Follow me on Twitter at @RobCobb_INSC, email me at robert.cobb@theinscribermag.com