As a business owner, you cannot afford to ignore social media and SEO trends. These two determines how people perceive your business. Most business owners always mistakenly assume that social media and SEO trends are for big companies with big budgets. This is wrong. You can successfully compete with big brands if you know your way around social media and SEO.
The purpose of keeping tabs on the trends on social media and SEO is to know exactly how to tailor your contents to your audience and your targets. Content is at the center of the heartbeat between your brand and your customer. If you know what you are doing, you can use your content to open the minds of your targets to accept your business and also open their wallet to make a purchase.
Unfortunately, it is not always easy! The harsh truth is that social media, SEO, and indeed, digital marketing, is always evolving. As our needs and preferences as humans continue to evolve, so does digital marketing. Most marketers are yet to accept the fact that what worked for them last year may not work again this year. This is one of the reasons why digital marketers fail. If you really want to be successful with your digital marketing efforts this year, you need to pay serious attention to these content trends in social media and SEO that we have listed below. Keep on reading to find out more:
Top Content Trends in Social Media and SEO That Needs Your Attention
1. Use Relevant Content and Not Click Baits
The time of click baits is over. Nowadays, consumers can easily spot a clickbait headline easily. Using a click bait on a copied content is like shooting yourself on the leg. Your consumer will eventually figure this out and will avoid you in the future. This is because they feel that you don’t have a respect for their time and they will never trust you again.
Focus on writing original and relevant contents. This could mean hiring a professional content writer or social media manager to take care of your contents. When you are writing contents to share on social media, keep it short and sweet. Nobody wants to read long-boring texts on social media.
However, if you are writing for SEO, keep it a bit long but sweet. We recommend targeting 1000-words. Don’t write over 2000-words in one article. You can always break it up into part 1 and part 2.
2. Turn Your Content Into Videos
Are you creating videos yet? If not, you are missing a lot of opportunities. Nowadays, consumers prefer videos more than long-boring texts. Top search engines such as Google and Bing are ranking blog posts with video embedded higher.
The secret to digital marketing success is to have the guts to try new things. Fortunately, there are tons of video-editing software you can easily use to turn your blog post into a video. After creating a blog post, break it down into points and then use good video-editing software to turn the blog posts into a video. Embed the video on your blog posts and share it on social media. This way, you give the audience who likes video an opportunity not to miss your message.
3. Work With Micro-Influencers
Working with big social media influencers such as PewDiePie will cost you over $100,000. However, you don’t really need big social influencers especially when you are on a tight budget. If there is anything we learned in 2018, it is that working with influencers work, especially influencers with a small, targeted niche. Micro-influencer marketing can be a game changer for businesses of all sizes when you choose the right one.
Good marketing is all about finding the right influencer. Influencers with a small number of followers have more engaged and loyal followers than big influencers. Besides, they are more affordable. Search the social media for micro-influencers in your niche and consider working with them. Working with the right influencers can give your marketing a huge boost. You will gain new followers on social media and even see a high Google ranking of your website when you start getting many visitors.
4. Voice Search Popularity
Voice Search is becoming popular. Experts believe that 2019 is the year for voice search. According to new predictions, 50% of all searches will be voice searches by the year 2020. Right now, 20% of mobile queries on Google are voice searches.
Interestingly, the way we use keywords in voice search is very different from the way we use it in normal search. It is important you put this into consideration when you are creating your content. Ask yourself: how will a customer ask a question with a voice search?
Figuring out an answer to the above question will help you know how to use the right keywords in your content. Note that voice-activated searches are usually done on a mobile device. Google, as well as other top search engines, prioritizes mobile-optimized sites in search results.
5. Social Media Stories
Smart marketers are leveraging the urgency social media stories create to engage their audience and attract more sales. Savvy marketers are even going further by making use of live videos. As a marketer, you should never neglect the beneficial impact of social media stories like “My Story” on Facebook and Instagram.
When used well, these features have the potential to turn a follower into a customer. Make use of short videos and even live videos to keep your audience engaged. You can use this feature to show your audience the behind-the-scenes of your company. This way, you will gain their trust and turn them into loyal customers.
A lot is changing in the world of digital marketing. In 2019, you are going to see big changes in the way consumers assimilate content. Google is also making big changes while big social media platforms such as Facebook are changing their algorithm as a result of the backlash they received last year. Understanding these changes can be difficult as an average marketer. You may need the services of asocial media promoter to help you figure out ways you can leverage these new trends in social media.