Business Entrepreneurship

Differences Between Business and Executive Coaching

Most people think of a coach as a person who will help you solve your problems, but that’s simply not true. Whether you’re in need of executive or business coaching, or perhaps both, you have to possess enough skills, knowledge, and the capacity to fully understand how to lead and develop strategies necessary for your business to succeed.


There are a lot of different options you can choose when it comes to the professional development. We’ve done some researching and we’ve made this short guide in order to put you on the right track when it comes to understanding the differences between two of those options – business and executive coaching. Even though they have some similarities, these two options for professional development are vastly different from each other. So, let’s dive in.

Business Coaching

Simply put, business coaches use tools, concepts, and processes in order to help teams with facilitation and general organizational growth. With business coaching your team starts to observe their professional challenges in different ways which, in turn, helps them develop different strategies, make better decisions, develop their focus and productivity, and help with the overall alignment of your organization.

There are various cases in which business coaching helped businesses in debt to make a change and start earning quite a lot. With elevated accountability you get from business coaching, you start making more definite and long-term decisions which can help change your business model and maximize your company’s potential. Making a big shift in the way your company does business, in the culture of your workforce, and general execution of decisions can really be a significant step toward the success.

Executive Coaching

The definition of executive coaching is that it’s facilitating the access of internal and external resources in order to realize a well-formed outcome. What this means is that it helps address your knowledge, emotions, and attitude as well as the time spent, money and other external resources in such a way so you can easily understand what would be the best potential course of action in any given situation.

Basically, executive coaching helps individuals and teams to unlock their own potential in their own way, by helping them understand where they are least effective and how to change that by themselves. For example, if a CEO sends a COO to complete a task and only cares about whether or not the task was completed, the entire organization might suffer. If said COO is not a people’s person and no one likes to work with him, the entire business is in jeopardy. This is where executive coaching really makes the difference. With executive coaching both CEO and COO can understand where they are least efficient and how to adjust, and with that adjustment, the entire organization gets back on the right path.

What’s the Difference?

One of the biggest differences between executive coaching and other forms of coaching, according to the leading executive coaching experts, is that executive coaching is generative and not remedial. Executive coaching won’t fix your problems, but it will help you understand how to approach problems and solve them for yourself. Executive coaching also helps to facilitate your own experience, rather than coaches. It helps start a dialogue with colleagues and clients, and it helps reach the answer to any problems by working together.

Another difference between executive coaching and other forms of coaching is that executive coaching is helping you facilitate your own solutions rather than giving you a specific advice. This helps with raising self-awareness and with starting a dialogue with anyone relevant to the problem. Executive coaching is also based on feedback rather than evaluation. Executive coaches try to listen in order to give the concrete feedback so their trainees can reflect.

There’s a set of simple questions which can help you decide whether you need an executive coach to help you with your business, and here are some of those questions.

  • Do you have problems that occur periodically and you want a generative change?

  • Do you have the strength and enough self-esteem to face the business challenges?

  • Do you need a process which will help you shift your business’ inner game and evolve professionally?

  • Do you want to lead a proactive business as a self-aware individual?

  • Are you ready to embrace changes and do you plan about it or get excited about it?

If you’ve answered yes to some, or all of these questions, then you should consider contacting a professional executive coach, as they might help both you and your business.

Final thoughts

When you’re running a business, you’re bound to face some obstacles and challenges along the way. You can expect that some of those challenges may seem too big or impossible to overcome, but with the right angle, any challenge can be mastered and avoided. Coaching can seriously help you understand yourself and the business you’re running, and with that understanding, it will be much easier to reach all the set goals, so don’t hesitate and start your research right away, you owe it to yourself.

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