When the preseason fantasy football draft lists rolled around, Kenny Britt was basically a forgotten man. He was FantasyPros expert consensus ranked #76 wide receiver, in the same territory as Brandon LaFell and Mike Thomas and a dozen spots behind Chris Hogan and Laquon Treadwell. You get the picture, nobody expected much from Britt. After all, his signal caller was Case Keenum, and eventually, the #1 pick who couldn’t beat out Case Keenum. Oh, and he was coached by Jeff Fisher. His situation looked bleak. [embedit snippet=”jeff-ads”]
However, one thing that was not accounted for was the absolutely massive target share that Britt would be accumulating, mostly because there isn’t anyone else worth throwing the ball to in Los Angeles. More than one of every three passes that leave a Rams quarterback’s hand goes towards Britt (36%). To compare, the #1 target in all the NFL, Mike Evans, gets only 31% of Jameis Winston’s passes. He has 87 on the season, which is only three off his career high, and he is on pace for 117. He’s getting production out of sheer volume of targets and opportunity. He’s gone for less than 55 yards in four of his last six games, but his real production comes from his touchdowns. He has scored in two straight, and three of his last five. Last week came in utter garbage time, but he finally hauled in a couple targets to give him respectable 67 yards and a score.
That was against a Patriots defense that allows the eighth-fewest fantasy points per game against wide receivers on the season, and this week the Rams take on the Falcons, who allow the eighth-most fantasy points per game to wide receivers, which means he doesn’t have to worry about trash time to get him his production. Every single wide receiver this season that has gotten at least seven targets has gotten either 70 yards or a touchdown, so you can look at about seven points as his floor. Let’s not forget that the Falcons will be without their best defender, Desmond Trufant, either. There’s nobody else out there to draw Jared Goff’s targets, he should be able to feast.
Kenny Britt was an afterthought in August when we put together our rosters, and now he’s forming into a quality weekly option. He has gotten double-digit fantasy points in four-of-five games and is the #22 wide receiver over the last four weeks. He takes on a beat-up Falcons defense that shouldn’t be able to do much to stop him. He isn’t a must start this week, especially since those still alive likely have some solid squads. However, he is well suited for a solid flex play this week.