Athleisure Fitness Focus! Fitness Models

Fitness Focus! Q and A With Fitness Model and Yoga Entrepreneur, Svetlana Pavlova

Yoga and fitness.

Two completely different disciplines, yet forever intertwined.

Yoga, a 4,000-year-old Indian form of physical exercise and martial art, emphasizes a unique form of self-discipline and body control and stretching.

Thanks to the more socially conscious movement towards being fit, athleisure and greater awareness towards body image, obesity and being healthy, yoga along with physical fitness has become one of the cultural and social norms of today.

As with all things popular, it is also about the bottom line as the interest in yoga, fitness and athleisure have almost quadrupled over the last decade to the point of major companies such as Nike, Adidas, Puma, Reebok and well-known celebrities such as Kate Hudson, Beyonce and Kendall Jenner enter the very lucrative fitness and activewear game.

You also have up-and-coming fitness brands such as Women’s Best who have well-known Instagram fitness models such as Danielle Robertson, Pia Muehlenbeck and Alexis Ren, and one can see the link between yoga, fitness and athleisure.

One such fitness model who is also throwing her name into the fitness and yoga scene is London-based fitness model and entrepreneur, Svetlana Pavlova.

Pavlova, a thirty-something native of Moscow, Russia, is the owner of London-based hot yoga studio Fitness on Fire, has modeled for the likes of lingerie brand Myla Lingerie, appeared on reality television and competed in fitness bikini competitions such Fitness Universe where she finished as runner-up in 2010 in London in the Bikini Division, and will be competing in the upcoming Miss Olympia this September in Las Vegas in the Bikini Division.

Model. Fitness Entrepreneur. Yogi.

Ms. Pavlova is not only beautiful in terms of modeling a bikini, but also has a sharp and keen eye when it comes to business as she holds a bachelors in business and economics and a postgraduate in management from Voronezh State University of Engineering in her native Russia, in addition to knowing how to look and staying fit.

Below is my Q and A with the lovely Russian expat as we discuss modeling, fitness and coming to America.


Name: Svetlana Pavlova

Age: 31

Height: 5’8

Birthplace: Moscow, Russia

Measurements: 35-23-35

Social Media Links: Instagram: @memesvetka | Facebook: Svetlana Pavlova


Robert D. Cobb: What kind of model do you consider yourself? (Instagram, pin-up/glamour, fashion)

Svetlana Pavlova:Fitness model”


Robert D. Cobb: What brands have you modeled for? Which one do you enjoy modeling for the most?

Svetlana Pavlova:Myla lingerie”

Robert D. Cobb: Where has been your favorite place to shoot?

Svetlana Pavlova:London, Annabels member club”


Robert D. Cobb: What is the most exciting aspect of modeling? 

Svetlana Pavlova:Keeping fit, being an inspiration for others”

Robert D. Cobb: What fashion and style tips and trends do you have for looking good?

Svetlana Pavlova:  “Keep it fresh and minimalistic with one highlighted detail or showing off your legs or top. I like to mix and match high street clothing with the designers.”


Robert D. Cobb: Within the industry, who is your inspiration?

Svetlana Pavlova:  “Seriously manly! One kind, it’s the Rock ;)”

Robert D. Cobb: What is your secret to staying in shape?

Svetlana Pavlova:  “Free weight training, stairs machine, cardio, yoga, skating, swimming. keep maintaining a daily exercise even if you find yourself be tired keep going – take a easy swim for 30 min or yoga class.”


Robert D. Cobb: Outside of modeling, what are your hobbies?

Svetlana Pavlova:Yoga, skating, painting”

Sports question: Who are your favorite teams and clubs?

Svetlana Pavlova:  “Chelsea Football Club!”


Robert D. Cobb: What are your favorite cities to travel to?

Svetlana Pavlova:OahuHawaii, USA! particularly all the waterfalls 😬 and hikes!”

Robert D. Cobb: What advice would you give to women aspiring to get into modeling?

Svetlana Pavlova:Keep it straight and determined, keep the focus on!”


Special thanks to Ms. Svetlana Pavlova for her time and assistance during the Q and A interview process. All Images used with permission.

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Robert D. Cobb
Founder, Publisher and CEO of INSCMagazine. Works have appeared and featured in places such as Forbes, Huffington Post, ESPN and NBC Sports to name a few. Follow me on Twitter at @RobCobb_INSC, email me at [email protected]

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