Let’s face it, other than the success with Pokemon Go Nintendo has fallen flat. Their last big innovation was the original Wii. Since it’s release, the company has been recycling old projects in newer packaging. Nintendo forgot how to be innovative. Now they’re trying to take what little success they’ve had in each department and combining them into one with the Nintendo Switch.
The Nintendo Switch is their next big thing, supposedly. Even the name of the console sounds gimmicky. They’re essentially trying to take their consoles and combine them with handhelds and hope that will get them on the right track, but it seems halfhearted still.
If Nintendo wanted to go that route, how about working with game developers on mobile devices. Kids today have more devices than we ever did growing up. Between tablets, cell phones, wearables, technology is there. Maybe it’s time Nintendo stops trying to compete in the console wars and switches their marketing strategy.
Imagine a hit success such as Pokemon Go. The mobile app swept the nation last summer and it seemed everyone was playing. What would make that game incredibly more fun is pairing it with a console to further your gaming experience. What if you could sync your mobile device to a console? From there take all the achievements and collections throughout the day and play it as part of a campaign. Instead, Nintendo only allows you to pick up where you left off on your console and make it mobile. They seem to be missing the boat on second screen gaming.
Competition is fierce in the gaming community. Even giants like Sony and Microsoft are losing ground to the ever evolving PC gaming fans. Nintendo is barely staying afloat. Mainly because they’re missing their market. The company has always been about a family friendly gaming system. With games like Donkey Kong, Mario, Zelda, and Pokemon the company owns some of the best names in gaming. Too bad for fans they haven’t done anything with them. Even Mario Run paired with the iPhone seemed like it was rushed to sell.
It’s not even as if there’s a lack of demand for family gaming. Kingdom Hearts released by Sony is a game that takes you through Disney movies and characters. Fans have been dying to get any sort of info regarding the next game in their series. The game itself is living proof that you don’t have to have to be a first person shooter or have the best graphics to survive. Unfortunately, Nintendo isn’t making those style games.
All they would have to do is make exclusive content with characters players have grown to love. The problem lies in the fact that everything Nintendo can do, so can mobile developers. So why not partner with these developers and make games players want to play. MegaMan was one of the best series to play growing up. If Nintendo partnered with Capcom and made a game like Kingdom Hearts they’d hit the ground running. Pair it with a mobile device where you can walk around collecting parts to help strengthen your character. When you get home you upload those parts and upgrades to enhance your gaming experience. That’s how Nintendo needs to start innovating. Instead, they appear on pace to run themselves out of the gaming market trying to compete with next-generation consoles. A move that will surely put them out of business within the next 5 years.
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