Influencers, which communicate themselves to their followers several times a day in the form of stories and posts, are ideal for marketing products. They are not only role models but also opinion leaders for many of your fans. If you manage to have your product marketed by a social media expert, you are not far away from increasing awareness and sales.
What is so innovative about Influencer Marketing and why does it work better than previous advertising models?
Advertising has actually been around since there were products. The development here went from word of mouth to print media to TV commercials. But all of this is, although it is nationwide, often less effective and hardly measurable. Bloggers who report positively on products in their daily stories are much more efficient. The viewer gets the impression that a friend is reporting about a product. This situation creates trust, which is seldom found in TV commercials and advertisements.
Other reasons are that followers trust their role models. The Blogger are here not rarely mothers and are even fully in the family everyday life. This ensures that in case of doubt the follower identifies himself with the person he is following. As a company, this special relationship can be used to market their own products and nothing stands in the way of an increase in sales. Influencers in particular, who appear as brand lovers (marketing a whole brand, not just a product) manage to cast a positive light on a whole brand and thus help the company in general. Thanks to the reach, the awareness of the advertised product is multiplied.
The decisive factor for success is to find the right partner for the marketing of your own product through an influencer marketing platform. Once this has been achieved, nothing stands in the way of the success of this advertising campaign.