The demand for cannabis products is ever-increasing, and so are cannabis brands. So, to stay ahead of the competition, you need to find ways to put your cannabis brand in front of the new customers.
Unfortunately, marketing your cannabis brand can be quite challenging, thanks to the strict government rules, restrictive social media guidelines, and discouraging critics of the industry.
In this article, we give you five tips that will help you market your cannabis brand effectively and overcome the various challenges that surround marijuana marketing.
Understand Your Market and Consumers
When it comes to marketing cannabis products, it’s imperative that you deeply understand your niche market and customers. Besides finding out which part of the population is your target market, you should also evaluate the demand and supply aspects of the business.
Moreover, you need to have a clear understanding of the educational backgrounds of your target customers. This will help you target them strategically in your marketing efforts.
Use Social Media Responsibly
Social media platforms are quite restrictive when it comes to promoting cannabis products. You have to be really creative to avoid your accounts getting shut down. Tread stealthily and be faultless with the language you’re using to ensure you don’t elicit suspicion on by the platform’s algorithms.
Instagram, for example, doesn’t allow cannabis brands that market on their platform to include location details on how to retrieve products. If you find it hard to adhere to the regulations of the platforms, you can consider using online cannabis influencers to promote your product. It’s important to understand that being shut down often is not healthy for your brand.
Promote in Non-Mainstream Publications
Unlike mainstream publications, non-mainstream publications usually don’t impose stringent restrictions on their advertising partners. So, there’s a high chance they will publish your advertisements.
Before you advertise on a non-mainstream publication, however, you need to be sure that the publication has substantial readership per issue, so your ad gets a wider reach at the same cost.
Invest in Good Search Engine Optimization (SEO) Practices
The first step to making sure prospective customers can find your cannabis business online is to invest in a properly optimized website. Do a quick search of your brand name plus your business location and see what results you get. If your brand doesn’t appear on the first page of results, then you need to up your SEO game.
Here are a few tips to get you started:
· Thoroughly research and incorporate relevant keywords and phrases into your website content.
· Use meta-tags and meta-descriptions for all your page links. The tags should adequately describe the page content.
· Use attention-grabbing and engaging images to attract your target audience.
Marketing your cannabis brand involves much more than just pasting enticing photos of cannabis products all over your print and digital marketing platforms. It requires that you find a good balance between the legalities surrounding cannabis marketing, and understanding your niche market and target customers. You also need to learn how to advertise on social media without flouting the rules.