It’s been almost 15 years since the New Edition spinoff group Bell Biv Devoe released an official single. But the guys are back with a new hit that is sure to be a smash for the new generation, and for the older crowds such as me, it’s a trip down memory lane.
Group members, Ronnie, Mike, and Ricky, decided to bring the old school vibe back with an 80’s vibe feel to the video. The cut has a Biggie- themed Hypnotize sample to it and feels like the old school HipHop/R&B feel that made the trio one of the best-selling groups in their era.
As they have done throughout their career, BBD hits you with lead singer Ricky Bell then Ronnie DeVoe and Mike Bivins comes in with each spitting a few bars with solid rap performances. For the younger generation who may think they are carbon copies of their favorites, please take note and notice it’s the other way around.
While the excitement of the video will be felt worldwide, it should add more as rumors are swirling that ‘Run’ could be the lead single to an upcoming BBD album. With New Edition on a break from touring, now would be the perfect time for the BBD to release some great soul-searching music that’sh been missing from the game lately.
“Run” will be played in clubs from New York to Alaska as the beat and lyrics are a dancers dreams. Welcome back to the game BBD, we missed you.
Check out the new BBD video “Run’ below.