By Sujain Thomas
Search engine optimization (SEO) is largely misunderstood, especially among small businesses and startups. While everyone is in agreement on the importance of an online presence to leverage this growing market, there is a lot of contention when it comes to SEO. The fact that most SEOs don’t take time to elaborate on their operations to website owners makes things even more complex.
Over the years, business owners have been duped to believe that SEO is alchemy and in an internet platform inundated with scams, these website owners have avoided genuine SEO strategies. If your website is not meeting your business objectives, it is highly likely it has not been optimized for search engines. This means your target audience can’t find you and ultimately, there is no ROI for your investment.
This is where an SEO Company Chicago comes in handy. It might seem like an unnecessary expense for a small business, but the benefits override the cost. Here are just a few of the advantages of having an SEO expert working on your website:
- Higher Conversion Rate
Through search engine optimization, your site enjoys higher traffic and this increases conversion. While traffic alone will not lead to conversion, it is important to realize that when visitors come to your online store, it is highly likely they have been attracted by the quality of content or they have an interest in buying what you are selling.
- Branding and Visibility
The higher your site appears on search engine result pages (SERPs) the better for your brand. Online visibility is very crucial if you are to boost revenues through your site. People believe more in a brand they see regularly than in one they are hearing about for the first time. If your brand is being mentioned positively on social media, more people will want to learn more about you.
- Brand Credibility
If your website is not appearing on the first page of SERPs, it is highly likely your target audience will never bother about it. Google says over 89% of searchers will not go beyond the first page of SERPs and this means you have to strive to be there. With an SEO expert working on your site, you are assured users will trust your brand more. Internet users trust brands that rank highly and they are likely to shop from them.
- Better Marketing ROI
SEO has a better ROI than other traditional forms of offline marketing. It is not intrusive and you will be marketing to people who are actually interested in your products. This means with SEO your marketing work is halfway done even before you start. You don’t have to focus solely on targeting people out there, but on the niche market you have identified.
- Customer Insight
An SEO company collects a lot of data along the way in order to optimize your site for search engines. This customer data is important to help you understand what customers are more interested in, demographics, age, language use, most active times and much more. With such information, you create a targeted marketing campaign for your audience. This in turn guarantees better ROI.