By Derek Iwasiuk
Video marketing plays a big part in online marketing. This is all thanks to the improvements that have been made to Internet connections and video sharing platforms. More so, many people today prefer to watch videos rather than read text. These are just some of the top reasons that should compel you to consider using videos in your marketing strategies. But what are some of the key things you ought to do in order to achieve better results in video marketing?
The post discusses the practices you should consider.
Create high quality, entertaining or educative videos and be consistent
This is the rule of thumb when it comes to the use of videos in marketing. The most successful brands are those that have 50% more videos per channels compared to the least successful ones. What you may have noticed is that companies that create more videos and publish them often have higher volumes of content on regular schedules. It is not uncommon to find companies that publish about 78 videos every month. Simply put, the more videos you have, the more impact you will be able to achieve in online marketing.
Take video optimization and video sharing channels architecture seriously
One simple fact you need to note about Google is that Google cannot understand videos. The search engine relies on texts that describe the video to determine its relevance to a search.
This is why in addition to creating great videos, you have to spend some time coming up with even more interesting titles and captions for your videos. You will have to do a little keyword research in order to use phrases that optimize your videos for search.
Second, you have to adhere to the architecture of the video sharing platform you choose to use. YouTube is the second largest search engine, hence discoverability here is the key.
YouTube SEO uses different rules where instead of prioritizing on web pages, YouTube gives priority to video embeds. The most successful marketers are those who spend more time optimizing their videos and channels. They strive to maintain more playlists and video tags than their competitors.
Don’t focus too much on overproduction
There is no harm in producing Full HD videos. However, when it comes to video marketing, you have to understand that your videos don’t necessarily have to be of prime-time quality. Lower production values can be equally effective. Your focus should mainly be on the type of content you add.
Engage your social media community
One of the best things you can do in video marketing is to engage your community with social media. Twitter and Facebook are the main sources of traffic on YouTube. This means for your videos to get more views, you have to share links on your social media profiles. The best thing about engaging your social media community is that your followers will share the links thereby making your videos more popular.
Creating purposeful videos is the key to succeeding with video marketing. Don’t just create a video for the purpose of just creating one. Create a video because you have great content that you want to share.
Author Bio: Derek Iwasiuk runs a national digital search engine optimization firm headquartered in Minneapolis. Also, he spends a lot of his free time educating the minds of thousands of young SEO’s and top SEO companies from Minneapolis to Orange County CA. You can also follow him on Twitter @Diwasiuk