Business Social Media Technology

Social Media: The Exponential Growth of Business Blogging

INSCMagazine: Get Social!

By Josh Wardini

We are living in a generation of bloggers, of people and companies that are passionate about sharing their thoughts and ideas with the world through the medium of written text.


Blog topics range massively, from independent writers documenting their own life to global businesses offering tips and guidance to those interested. The possibilities of blogging are endless, and we are only at the beginning of what looks to be the age of the blog.

Regardless of the intended purpose, blogs can be created with remarkable ease. Even if you have no programming experience whatsoever, at least one of the numerous blogging platforms out there, free or paid ones, will appeal to your creative impulses. WordPress is doubtless the most popular solution, but the likes of Wix and Weebly are worth a try too.

Many people make a blog just for the fun of it, as a way to channel their creative juices. Others, professional bloggers, use the written word as a lucrative revenue stream, living off the money generated by advertising and sponsors.

Businesses are known to use blogs as a form of online marketing, offering unique and valuable content to their potential customers and building a stronger relationship with existing ones.

For a business, a blog can be very beneficial. With the increasing development of technology, it is important that businesses big and small have an emphasised web presence. Blogging is an inexpensive way to generate organic traffic and potentially increase sales because it is extremely effective for search engine optimisation.

Search engines love fresh and relevant content, and blogging is one of the best ways to produce this consistently. Effective use of keywords also provides another way for consumers to find the business’ website through search engines.

Creating valuable content establishes businesses as experts in their respective fields. By regularly posting helpful or entertaining content, they can become the go-to resource in that particular industry. Subsequently, increasing leads and conversion rates happens naturally.

One of the biggest benefits from business blogging is the fact that it creates opportunities to share the blog post. This has the potential for exponential market growth, all for a very low price tag.

If this hasn’t convinced you enough to start your own blog, then you can take a closer look at some of the success stories found over at WebsiteBuilder.

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