INSCMagazine: Get Social!

 

Like it or not, Google has changed society and the Internet.

Apps and websites that offer the same services are not obsolete (yet), but are playing for Second place or  honorable mention.

And while many companies like YouTube have joined the Google team, the rest of us are nothing more than spectators, waiting for the next Google “Fill In The Blank” service to come.

Here are three ways Google has changed society:

  • Changed the way we talk. Taught us that Google is not just the name of the company, it’s a verb (“Google” it)
  • Masters of Cloud Computing. Google makes it easy to work in a virtual environment.
  • Completely Autonomous when it comes to the competition. While others are still working out the kinks on websites and search engines, Google is working on a self-driving car.

So how does this benefit them?

Having such an impact on today’s world make them a household name and the first choice in many people’s minds when it comes to everything from maps to basic search. Besides the popular Google Maps application, other popular, yet affordable products include:

  • Google Chrome: With more than 600 million users, Google Chrome has become the next big thing when it comes to search. Google is already ranked number one on Alexa.
  • Google’s Office Suite (Docs, Powerpoint, Excel): If you don’t have Microsoft Word on your computer, the Google Docs application is a great supplement.

Not an isolated observation.  According to an article in the Detroit Free Press, out of the two million apps on the Android and IOS markets, ComScore has Google dominating nearly half of them. Google has four of the top ten. These include YouTube, Google Maps, GMail and Google Play. ComScore is a global leader in measuring the digital world and preferred source of digital business analytics.

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