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Tough Competition: Five Inexpensive Ways To Get Your Business Noticed Online

INSCMagazine: Get Social!

There’s nothing quite like launching a startup of your very own. It’s rewarding, but also scary and tiring. Unfortunately, starting your business is the easiest challenge you have to face; Now you’ve got to get it noticed. Whether you own a brand new startup or have been in business for years, it is always challenging for small businesses to compete with the larger companies. After all, you don’t have the budget to shell out tens of thousands on expensive digital ads. Thankfully, however, you don’t have to. Here are five inexpensive ways to get your business noticed online.

1. Build A Website


Whether you sell your products and services online or not, it’s essential that you have a business website for your customers and clients to visit. This gives them somewhere to look when they want to learn a little bit more about you and what you sell. It also provides a chance for you to find new customers, as most people start by searching the internet when they need to buy something specific. A website can also help to improve your customer service.

2. Publish Interesting Content

Once you have your site set up, you should consider starting a blog and post content regularly on your site. This is useful in finding new customers and maintaining existing ones, as the posts will provide value, and show that you care about more than just making a sale. This will also help to improve your SEO, which means that you’ll appear higher on Google search results. Just make sure that your posts are good quality, or they won’t be of any help at all.

3. Invest In SEO

Most people look no further than the first few search results on Google, so, if you want to get noticed, then you need to be one of those results. Because of this, you should invest time and money into boosting your SEO. You can try to do this yourself or use an agency like https://ignitedigital.com/service/search-engine-optimizationseo/. If you’d rather go it alone, then make sure you publish good quality content and use the right keywords.

4. Engage With Followers

We live in a time utterly obsessed with social media, so it’s essential that you have pages on Facebook and Twitter at the very least. Once you do, you should also consider branching out into Snapchat and Instagram. However, having these pages isn’t enough; You also need to post regularly and engage with your followers by replying to comments and messages as soon as possible. This shows you care about your customers, which will help you to stand out.

5. Ask For Referrals

Referrals are one of the most useful and cost-effective ways to generate new business and bring in new customers, so make sure that you ask customers and clients to tell people about your business, share your page online, and give you a review. You can visit https://www.entrepreneur.com/article/292645 for some help on how to do this. You can also reach out to online influencers and see if they’ll mention you in exchange for a freebie.

As a small business, getting noticed online is rarely easy. However, that doesn’t mean that it’s impossible. In fact, there are plenty of simple and inexpensive things that you can try, so consider a few for your startup.

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Robert D. Cobb
Founder, Publisher and CEO of INSCMagazine. Works have appeared and featured in places such as Forbes, Huffington Post, ESPN and NBC Sports to name a few. Follow me on Twitter at @RobCobb_INSC, email me at [email protected]

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