More often than not, businesses pour a lot of hard work and effort into creating compelling text for emails. However, how you choose to present the message is equally important, if not more. According to a report by Marketing Profs., people merely take 9 seconds to read an email. But this duration gets protracted if the content within the email is written in hard-to-read fonts. This extended reading time irks the recipients to no end – and this is something you surely want to avoid.
Coming up with an email copy is undoubtedly an indispensable part of email marketing campaigns. But do you know that selecting the best font style and best font size for email can boost the impact?
Each graphical representation of text possesses a different weight, style, and design and provides a wide range of typefaces.
Since there are numerous fonts out there, this poses the question, “Which one will best suit your emails?”
Fortunately, you don’t have to play the guessing game when selecting the best email font. Our team digital marketing experts have curated a list of best font families that will give an aesthetic feel and make your emails look cohesive that could result in generating notable spikes in email open rates.
Best Fonts for Email Marketing
- Arial
Arial is a widely used email-safe sans serif font. Its soft curves give the content a contemporary appearance. Experts recommend this best email font for major headlines, body copy, and charts.
- Times New Roman
This iconic font was originated by a renowned newspaper – The Times. The traditional serif font has the tall yet narrow letters. Since reading large text seems challenging for many users; therefore, it’s better to use this font in headings instead of email body.
- Helvetica
Amongst our top picks for the best font for email, Helvetica stands out as a tremendous choice. If you plan to send newsletters, use this font in headers as it has a bold and modern look.
- Verdana
When it comes to readability, more specifically on low-resolution screens, Verdana secured the top position in our list. The reason? Its letter, whether uppercase or lowercase, has wide spaces.
- Georgia
Is your email content text-heavy? No worries. Use Microsoft launched font – Georgia. It has a serif typeface. This font is best for official emails. Users usually perceive this easily accessible font type as formal and authoritative.
- Lucida Sans
Lucida Sans belongs to the sans-serif font family. Since there is adequate space in its letters, this font type is the best font for email signatures. Moreover, this clean and sophisticated font style works best for digital and print media.
- Tahoma
Another all-around font you can use in email marketing is Tahoma. This font offers a remarkable mixture of modernity and readability. It allows you to squeeze your text in a limited space without making the content cramped.
- Open Sans
Do you believe that your subscribers open their emails via Gmail? Then look no other than Open Sans. The best part about this font is it features 10 styles, bringing friendly appearance and clean aesthetics to your email campaigns.
- Raleway
Designed in 2010 by Matt Mclnereny, this sans-serif typeface helps you create elegant headlines for your emails. Since its font-weight is thin and the letters have wide spaces, it makes the content easy to read for the users.
- Trebuchet MS
If you are looking for a font that’s classic yet creative for your emails, Trebuchet MS has got you covered. Its subtle curves make the content look artsy, making it the best email signature font.
- Impact
A bold and attention-grabbing font, Impact, gives unique personality to your email campaigns. As the name suggests, this type of font is best to convey impactful messages briefly. It is commonly used for taglines, headlines, or any short script.
- Courier New
Are your subscribers familiar with typewriter fonts? In that case, give your readers a blast from the past and make them feel at home by using Courier New font. You can use this font as quotes, snippets, CTA buttons, etc., in your email campaigns.
- Roboto
As the name implies, this typeface has a robotic appearance. Its simple curves and generous spacing make it easy-to-read across all screens. Roboto is frequently used in headers and body text giving your email a modern yet user-friendly charm.
- Garamond
If you are looking for a classic yet contemporary font, Garamond is a perfect choice. You can use this serif typeface in the body text of your emails as it offers easy readability to the readers.
- Lato
Rooted in Polish, this sans-serif typeface is the perfect choice for email copies that comprise discounts, offers, and descriptions. The simple design and semi-rounded edges of Lato give a natural appeal to the text.
- Palatino
Well-known for its refinement and exquisiteness, Palatino is one of the best email signature fonts. The distinctive and thin strokes of this font adds a dash of sophistication to the email signature. It also typically works out well for emails that contain advertising ideas and concepts.
- Oswald
Oswald is a sans serif web font which stemmed from ancient grotesque and gothic texts. Although faintly elongated, this condensed font style allows you to include extra characters without undermining readability.
- Merriweather
Another versatile font that earned a spot on our list is Merriweather. This elegant and timeless font serves as the best email signature. The characters of Merriweather stretch a bit long yet stay compact, squeezing in additional characters while maintaining clarity.
- Calibri
The widespread usage of Calibri by Microsoft Office software says much about the font style. Created back in 2004 and introduced for the public in 2007, this font oozes clarity and professionalism, making it the best font for professional emails.
- Futura
This geometric typeface gives off a clean and edge feel to your message. The minimalist design and crisp letterforms of this font communicate professionalism and allow you to grab the reader’s attention. Additionally, it enables readers to digest lengthy messages quickly.
Final Words
Typography plays a paramount role in getting your message across and connecting with the intended audience. If you wish to convert your prospects into loyal customers, make sure your emails contain the secret sauce, i.e., the best email font. While there’s no golden rule for picking the correct font, you must ensure they are legible and easily deciphered. The right font builds credibility and sets the right tone for your email.
If you think you don’t have the expertise to nail your email marketing endeavors, you can always collaborate or consult an email marketing agency to streamline the process and get remarkable results.
FAQs
- What is the best font for email?
The truth is there is no definite “best” font for all emails. It all depends on your subscriber’s preference, brand identity, and message. For instance, if you wish to add a touch of formality, you can use Georgia. But if you want an elegant and classy typeface, you must go for Merriweather.
- What font is used for scripts?
The most extensively used font for scripts is Courier or Courier New. The typewriter appearance of these fonts makes the text reader-friendly. Not to mention, the fixed-width spacing allows consistent format in scripts.
- What is the best font for professional emails?
The best font for professional emails are the ones that strike the right balance between professionalism, compatibility, and readability. Some of the examples may encompass Arial, Helvetica, Times New Roman, and Calibri. Remember to choose the one that best aligns with the overall tone of your email message.
- What font size is best for emails?
There’s no rule book when selecting the optimal font size. Generally, it’s recommended to use size 12-14 for the email body text. However, if you’re still perplexed about it, you can partner with an experienced email marketing company in Dubai who are well-versed in such intricacies and can assist you in this process.