Managing a salon business is not easy. You need to be always one step ahead of your competition. Aside from that, you also have to constantly market your salon to potential clients. But all your efforts will go for naught, if you are not able to fill up your salon with customers.
If your salon marketing is successful and you are able to bring in clients to your salon, managing appointments becomes top priority.
If you are still doing the traditional pen and paper booking, it is high time to ditch that in favor of online booking. First of all, pen and paper booking can only add to the clutter. Secondly, there is a tendency for your salon receptionist to forget that a customer made an appointment. On the other hand, considering a booking appointment software offers a wide range of benefits to your salon and employees. Let us take a look at some of these benefits.
Neve Miss Out on Potential Clients
Did you know that 35% of clients prefer booking appointments during non-business hours? Aside from that, 25% of millennials only book their appointments online. If you do not have booking software, then you will miss out on this 35%. Online booking can potentially increase your appointments by 25%. Research form Acuity Scheduling revealed that 40% of bookings are made 1 day or less in advance during non-business hours.
Since online bookings are made in advance, there will be more organization. Most salon appointment scheduling software can handle the complexities of appointments such as preference to a beauty professional, service to be provided, or scheduling needs. Most software allows clients to book with their preferred beauty professional or the service that they want. As a salon manager, you will be able to organize things better.
Less Missed Appointments
With online booking software, you will certainly not miss out on any appointment. Most of them send out text notifications to both the clients and beauty professionals. A report by Appointment Plus revealed that text messages helped reduce no shows by 50%. So why is it effective? Most customers check text messages several times during the day so it is unlikely that they will not be able to read the notification.
Get More Traffic For Your Website
If you have a professional website for your salon, integrating online booking can help boost traffic to your website. They will not only be able to book an appointment with your salon but get to visit your website as well.
No more long lines
No one wants to wait for several hours just to have their nails done or hair trimmed. You can reduce all those waiting time with an appointment booking software. When you are booked for a pedicure or hair coloring service, you just have to walk in and get the procedure done without waiting in line.
You get priority
Since you have already booked for an appointment, the salon personnel already know that you are coming and will prioritize you. The stylist or nail technician already knows what you need and can plan for it.
Avoid the rush hours
With appointment booking software, you can avoid the rush hour and busy days and schedule your appointment at a more convenient time.
Enough time to choose
If you walk in into a salon without any booking, you are most likely confused about what service you want and your requirements. On the other hand, when you book online, you have enough time to decide what procedure to have and what specifications. You will be able to browse and look for new styles or designs and which salon professional will perform the procedure.
Less pressure on salon personnel
When you walk in without any booking, your preferred stylist or nail technician might not be ready yet as she is still busy with another client. Having your nail done during rush hours can put a lot of strain on the salon personnel. They may not be able to provide the best service depriving you of a good experience.
Getting an appointment booking tool for your salon offers a wide range of benefits for both your staff and customers. There is a plethora of booking software available on the Internet. Do your research when looking for online booking software for your salon.
Considering online booking is one of the best ways you can provide professional and exceptional service to your customers. Your marketing and promotions efforts will mean nothing if you do not have customers who will avail of your services. The advantages of online booking outweigh the disadvantages. At the same time, it can give you an edge over the competition who are still on the traditional pen and paper booking. In a fast-paced world, the convenience you offer will be key to driving in potential customers to your salon.