Bruno Marcolla Bordin, a dynamic entrepreneur from Joaçaba, Santa Catarina, Brazil, is set to revolutionize the U.S. machinery and equipment manufacturing industry with his innovative consulting services. Born on December 18, 1990, to João Carlos Bordin, a former TV director-turned-businessman, and Suzete Regina Marcolla, a retired teacher and businesswoman, Marcolla inherits a blend of creativity and resilience that fuels his entrepreneurial spirit. His formative years included a transformative high school exchange in Ohio, broadening his international perspective and fostering a deep understanding of cross-cultural business dynamics.
A graduate in International Relations, Marcolla’s proficiency in English and his passion for the global business landscape have been evident throughout his career. His experience includes stints as a tutor in foreign trade for Sebrae Nacional and Sebrae SP, along with a unique tenure in Hawaii working at McDonald’s. Additionally, his commitment to social responsibility is demonstrated through his role as a volunteer firefighter in Jaraguá do Sul.
Marcolla’s latest venture, Brasilfy LLC, based in Albany, New York, aims to bridge the gap between U.S. small and medium-sized enterprises (SMEs) in the machinery and equipment sector and lucrative international markets, particularly in Latin America. This initiative comes at a critical time for the U.S. heavy machinery manufacturers, who face a challenging decade ahead.
The U.S. machinery and equipment industry, pivotal to the nation’s economic strength, is currently at a crossroads due to the evolving nature of global commerce and technology. This sector, which contributed over $400 billion to the U.S. economy in 2022, is grappling with the fast pace of technological advancements.
The advent of Industry 4.0, characterized by automation, Internet of Things (IoT), and artificial intelligence, is reshaping manufacturing landscapes worldwide. U.S. manufacturers must invest heavily in these technologies to stay competitive; however, this requires substantial capital, a challenge for small and medium-sized enterprises (SMEs). For instance, a recent industry report revealed that less than 20% of small machinery manufacturers have fully integrated digital technologies into their operations, compared to over 45% of large corporations.
Moreover, the sector faces growing complexities due to escalating trade tensions and a fluctuating global economy. The ongoing trade disputes, particularly with China, have introduced uncertainties in tariff regulations, affecting both import costs for raw materials and export opportunities. In 2021, the U.S. machinery industry saw a 5% increase in the cost of imported raw materials, which squeezed the profit margins of many manufacturers.
Additionally, the COVID-19 pandemic and subsequent disruptions have highlighted the vulnerabilities in the global supply chain. A survey conducted in 2023 showed that 60% of U.S. machinery manufacturers experienced supply chain disruptions, leading to delayed production and fulfillment. This situation underscores the urgent need for innovation in market expansion and supply chain management to ensure the sector’s resilience and growth. Adapting to these challenges is not just crucial for maintaining the U.S.’s standing in the global market, but also for the survival and advancement of the industry itself.
Marcolla’s approach is timely and essential. His consulting services are not just about market expansion; they are about reinventing how U.S. businesses engage with the world. “BRASILFY LLC’s consulting services contribute significantly to the U.S. by expanding markets, creating new opportunities, enhancing the supply chain, controlling inflation, and strengthening the U.S. economy,” Marcolla asserts. The impact of his work is far-reaching, promising to generate more jobs, increase tax revenues, and invigorate the U.S. economy.
In a decade where U.S. machinery manufacturers must adapt to survive, Marcolla stands as a beacon of change and progress. His unique blend of international experience, entrepreneurial zest, and commitment to economic development positions him as a key player in reshaping the U.S. machinery and equipment manufacturing industry for a more prosperous and interconnected future.