In 2013, Dmytro Makarov was not sitting in a boardroom or climbing the corporate ladder. Instead, he was immersed in the world of esports, helping streamers grow their audiences and experimenting with digital marketing tools. That hands-on experience sparked a journey that would eventually lead Makarov to build a global marketing agency with more than 100 employees and a proven record of performance across hundreds of campaigns.
Makarov carved out his own path, the one that led from individual consulting gigs to a full-scale operation offering results-based marketing strategies to brands worldwide. His approach was shaped by working closely with clients, handling every part of campaign execution, and learning from trial and error. Over time, he refined a framework that would become the cornerstone of his agency’s philosophy.
A Framework That Delivers
While consulting for esports organizations, Dmytro Makarov realized something critical: in digital marketing, results matter more than resumes. That insight led to a bold idea: guaranteed campaign performance. If key performance indicators (KPIs) are not met, the agency compensates clients with budget refunds or additional placements.
This commitment to accountability helped shape the agency’s structured approach:
- Identify the client’s needs.
- Conduct market and competitor analysis.
- Develop a customized proposal.
- Define and align on KPIs.
- Launch a test campaign.
- Scale what proves effective.
“Even though I do not have the ‘contract office’ experience, my path is that of an entrepreneur with deep involvement in every aspect of marketing processes: from analytics and production to managing global teams,” explains Dmytro Makarov.
The Power of Influencers
Though the agency has broad expertise, Dmytro Makarov sees influencer marketing as its most powerful tool.
The strategy’s success, according to the entrepreneur, is grounded in behavioral psychology and media habits:
- Influencer endorsements are perceived like personal advice.
- Massive reach allows marketers to test concepts quickly.
- Flexible content formats appeal to varied audiences.
- Targeting is precise, based on interest, behavior and region.
- Campaigns often result in direct sales, especially when integrated with promo codes or retargeting.
Case Studies That Speak Volumes
Over the years, the agency founded by Dmytro Makarov has executed more than 500 campaigns across industries and continents, reaching a combined audience of over 2.6 billion people.
A few standout examples:
- BMW i3: Focused on lifestyle integration, the campaign garnered 500,000+ organic views and elevated the brand’s modern appeal.
- Durex: A bold partnership with popular streamers led to 3.3 million views and more than 38,000 direct clicks.
- Intel NUC: Collaborating with tech influencers, the team produced content that merged technical insights with real-life use, achieving over 3.5 million views and 400,000 likes.
With a curated network of more than 1,000 vetted influencers, the agency does not just aim for visibility, it ensures results.
Built to Scale
According to Dmytro Makarov, the agency continues to grow by staying true to its origins. “In the beginning, word of mouth brought me my first client. And it is still our best marketing tool today,”he says.
Now Makarov remains involved in the strategic vision while empowering his teams to scale success. His journey – from self-taught freelancer to global agency founder – is a reminder that in marketing, outcomes speak louder than credentials.