The eternal dispute is over your last home-baked biscuit at the table, the self-confident walk of your cousin in the dress sewn by you, questions from your friends, if you take pictures of them in the park, because the weather is so beautiful. If you are familiar with such moments, you should consider whether your passion should remain just a passion, or whether you can turn it into a profitable business. Because for what you give to friends and family, customers would certainly like to pay!
If you have a good idea and it itches your fingers, why do not you just make it easy? Starting an online business has never been easier. But during the development of ideas, it may be that you get stuck with your thoughts, or you sometimes lack the inspiration. Do not worry, that happens to the best.
We have some tips for mompreneurs to boost your planning:
Test your concept to family and friends
Before turning your concept into a business, read these tips for mompreneurs,it makes sense to run a test run with friends and family. Get direct feedback and check in safe surroundings where your concept may still be ticking. Learn from it and develop your idea further.
Calculate all your skills
Whether you’re taking beautiful photos, writing or being a social media butterfly, all of these skills can be invested in marketing your business. Write a blog about your business, take pictures of your products, and share them across social networks to reach potential customers.
Find your ideal customer
You should think about your clientele in advance of starting your own business. With the right image in mind, you can make your product and marketing just appealing to those people. Put yourself in the mind of your ideal client, think about what he or she likes or dislikes and how you can help her or him with your business.
Build your network
Once you have your ideal customer in mind, you can start researching where to reach your customer. Find out where your customer likes to be, both in the real world and in the virtual world. Especially in social networks, you can easily and quickly build your own network of prospects and win customers for your business.
Do not set your prices too high, but not too low
The easiest way is to start an online business. Make your own web shop! The easiest way is to research the prices of the competition and to orient themselves to them. If you set the price too high, the potential customer is deterred. If you set it too low, you’ll lose money, but it can also put off customers, because quality always has its price.
Follow the learning curve – What works, what does not?
Once you’ve started your business, set prices, and made your first customers happy, you should never lose sight of the status of your business despite all the stress you’re having. Pay attention to what’s best about your business with your customers, and what does not go down well.
Do not get stuck – you have the freedom!
Never forget what freedom your company offers you. You’re doing what you’re doing because you do want to, not because you do have. You’re the boss and you can design your business the way you like it. Should you still notice that your business leaches you rather than fulfilling you, do something about it. Try something new, screw on the corporate structure or shift your focus. You have all the freedom of the world as an entrepreneur!