Last month, the world’s spotlight turned to Saadiyat Island as Abu Dhabi Modest Fashion Week 2025 (ADMFW25) brought together fashion, purpose, and global culture in a spectacular celebration of modest style.
Organized by Think Fashion in partnership with Red Events and supported by Miral Destinations, ADMFW25 marked the 10th global edition of the global Modest Fashion Weeks series—an event platform founded by Think Fashion that has redefined the global fashion calendar for over nine years.
Backed by 24 visionary partners, the event was a living, breathing marketplace of ideas and aesthetics. Here’s how some of the most influential supporters helped shape this milestone edition:
Khalifa Fund: Championing Homegrown Talent
As the Strategic Partner of ADMFW25, Khalifa Fundamplified the voice of the UAE’s entrepreneurial community. Six Khalifa Fund-backed brands took part, with Cabochon, Soleil, and Bespoke Atelier making their mark on the runway, while all six—including Cat Eye Beauty, Deheyah Cosmetics & Trading, and Hajar Alblooshi Fine Arts—offered immersive booth experiences showcasing fashion, beauty, and fine arts with deep cultural roots.
From handmade porcelain bags to luxe fashion silhouettes, the Khalifa Fund brands symbolized the UAE’s vibrant future—creative, entrepreneurial, and globally relevant.
Lila Cosmetics: Where Beauty Meets Brilliance
As ADMFW25’s Hair Styling & Coloring Partner, Lila Cosmeticsturned heads with a dynamic runway collaboration with Rozan Design, showcasing their luxurious gold-infused hair colors. At their booth, Lila Cosmetics showcased their complete product range while highlighting their commitment to sustainability and social impact through the Mehmet Esra CansızFoundation. Beauty, for Lila Cosmetics, was about more than appearance—it was a tool for empowerment and positive impact.
NFCLF Iran: Elevating Persian Elegance
The National Fashion, Clothing, and Lifestyle Foundation of Iran (NFCLF) brought a rich tapestry of history and artistry to ADMFW25 as a premium participant and event partner. Zima Maison and Maria Bashirian presented runway shows rooted in Iranian heritage and contemporary design, while the Foundation’s booth provided insight into its mission of preserving Persian fashion while opening it up to global dialogue.
Armaf: A Signature Scent for ADMFW25
As the Fragrance Partner, Armafcreated a sensorial highlight of the week with a special runway collaboration featuring Latifa to launch their new fragrance, Club de Nuit Maleka. Their booth activationtreated hundreds of attendees to elegant gifts, letting the scent of ADMFW25 linger long after the final curtain.
Imannoor: Closing with Grace and Heritage
As a premium participant and event partner, Turkish brand Imannoor delivered a breathtaking fashion show and a thoughtfully curated boothshowcasing premium silk scarves and kaftans. Their collection, deeply inspired by nature and spirituality, culminated in a memorable collaboration with Rawdah Mohamed, whose appearance on the runway blended Somali and Turkish identities into a poetic celebration of modest fashion, womanhood, and cultural unity.
Abu Dhabi Modest Fashion Week 2025 was more than an event—it was the world’s boldest stage for modest fashion, built on the foundation laid by Think Fashion’s globally recognized event series. As the movement grows, it is the strength of these partnerships—and the shared belief in fashion as a force for good—that continues to drive it forward.