When it comes to your business the ideal scenario would be to ensure that the right potential customers and clients are seeing your products and services regularly. The problem is, that is the aim for all businesses which can mean that you are all fighting for the same business. You may already focus time and energy on social media strategies and content plans. You may look at advertising in papers or magazines, but what else can you do?

Here are some of the marketing techniques you may not have properly considered before, but should.

Pay per click advertising

When it comes to marketing and advertising your business you need to think outside of the box when it comes to the different ways of attracting customers. It isn’t about websites and social media platforms associated with you, it also needs to be considered for the websites they will visit elsewhere. This is when pay per click ads could work, and looking into choosing an automation tool for AdWords could be the way to go. It will help you to come up with a strategy in this area, and then you simply let it do the hard work for you.

Influencer marketing

A new way of advertising is to use influencers. Influencers are rising in popularity and in short they are people who have managed to create a large, organic and engaged following on social media sites. You can ask them to use your product and service, and then allow them to share it with their audience. There may be a cost or fee involved, but it can help you to organically share you business without it feeling too much like a sales pitch.

Creating ad campaigns through social media

Social media is one of the best ways to showcase your products and services, but it can also be a great way to utilise it for targeted advertisements. Many platforms will allow you to work on ads that target a certain demographic, and it will help you to have your content reach more people. It is low cost and easy to do.

Networking online

Networking is a great way to help advertise your business and make it known. Attending events, however, can be timely and not all of us have the time to head out to them. So you could look into networking online. Facebook and LinkedIn have groups where you can share content and chat with like-minded people and share your business and ideas. It is a great way to reach out to others, and it can be done from your desk and on the go. You could also share your content and business through business forums and even websites like Reddit and Quora where people are asking for solutions to things.

Local community

Finally, why not focus on the local community when it comes to your marketing? You could be the only one in the area doing what you do. You could network at community events, or organise one yourself. You could use online groups dedicated to where you live and advertise directly. It could open up a whole new customer base.

Let’s hope this has given you some ideas on different marketing techniques to try.

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