#INSCMagazine Business Marketing

Old School Marketing Strategies That Will Never Die

When creating a startup, almost every young entrepreneur is thinking solely about digital marketing. In this digital world, with effective avenues for marketing such as PPC, virility, and social media, it’s normal that this has become a buzz phrase. But there’s a catch - your digital tunnel vision might actually be killing your marketing efforts. The fact that we’re living in a social media-obsessed world has easily tricked us into
Marketing

How To Get Started With The Dating Affiliate Marketing Niche

The cornerstone of a successful affiliate marketing strategy is to choose a product or service which is a proven bestseller, but one which isn't sufficiently mainstream that there will be too much competition. Ideally, if it's something you are already blogging about, you will be in an even stronger position to promote the items. Dating is one service which has tremendous potential as an affiliate marketing niche. With new sites
Business Cleveland Cavaliers Opinion/Editorial

Opinion: New Cavs-Goodyear Ad Partnership, A New Unfortunate Era In Basketball

Thanks to the recent announcement of a new ad partnership between Akron-based Goodyear and the defending NBA champion Cleveland Cavaliers, the NBA is entering a new and unfortunate era of hoops. The deal, which will be during the NBA’s three-year pilot program, in which teams can sell space on their Nike-designed jerseys, was formally announced early Monday afternoon between the Cavs, Goodyear and Turner Sports, per Cleveland.com’s Joe Vardon. The
Business Entrepreneurship Media/Marketing

Promotional Products: What Information Should We Use?

By Mike John One of the first things you learned about promoting your small business is that having something to give prospective clients makes a positive impression. Along with deciding what sort of promotional products are appropriate, there’s the matter of deciding what sort of information should be printed or embossed onto those products. Here are some essentials to keep in mind along with a couple of suggestions that are
Business Entrepreneurship Media/Marketing

Marketing: How to Establish a Meaningful Brand

By Ashley Kornee Building a brand that means something to your customers and connects with them on a personal level is a feat that many companies fail to achieve. For some, it’s hard to connect because of the niche nature of their business. For others, it’s a matter of bad decisions that lead to loss of trust in their customer base. These events and developments are lessons however, and we
#INSC #INSCMagazine Featured Front Page Social Media Spotlight Technology

Social Media: SEO Tactics That Are No Longer Effective In 2015

In 2015, SEO has become even more challenging for digital marketers. Thanks to the Google Penguin algorithm and Panda updates over the last few years, it is quite obvious that digital marketing as far as Search Engine Optimization is concerned, is going through a constant change. Due to this volatility, it becomes essential for digital marketers to become smart with their SEO strategies and tactics. They need to stay abreast