If there is one B2B lead generation method that has not received its value and attention, it is cold email. While it is undoubtedly powerful, it can also be challenging to pursue.
Here are some tips that can help you take your cold email campaigns to greater heights.
Check Your Email Contacts List
You might think one of the most critical aspects of your email campaign is the CTA, landing page, or body of the email. You are not entirely correct. The contacts list is a critical thing you must focus on sharply. If your contact list isn’t remarkable, you are unlikely to get great.
You can create a list by collecting information from a reputed data provider, but there is an element of risk involved.
Many list vendors are notorious for selling scraped data – meaning addresses scraped off the web using a bot. This may result in a list chock-a-block with bad data, imaginary addresses, spam traps, and other inconsistencies. It is also possible that the real people on the list may not be the kind of audience you are targeting.
Choose a reputable data provider and create a list that can help you drive your lead marketing strategies better.
Get Your Email Personalization Right
Email personalization is nothing new. First name tokens have proved to be good practice for marketers. Using the company name of the contact is another effective trick, though less commonly used. It is sensible to do as appealing to a person’s professional challenges can be a great way to catch their attention and interest.
Also, focus on the email content to make it punchy and attractive. Keep the message straight and clear. Always get straight to the point as quickly as possible and keep your communication clear and concise. If you waste time building up the narrative, you will lose interest quickly.
Use the Appropriate Software
Deliverability is one of the biggest pitfalls in cold email strategy. Deliverability is the percentage of emails sent out that actually land in the inboxes and not in the spam folders. Nowadays, hyper-vigilant spam filters can keep junk mail away effortlessly.
The problem starts when these filters also red flag legitimate email cold campaigns. And there is not much you can do about it. You must know how to really capitalize on cold email marketing and generate leads with it. You must make sure the campaigns are managed with a platform that can handle the complex technicalities for you.
Use Landing Pages
If you link your homepage or product page in your campaign, you are missing out on something critical.
You have spent a lot of time and resources creating an email campaign aimed at a targeted audience. When you have done all the hard work, you link them to a specific page which takes away the momentum created by getting them to click.
Designing a landing page for every campaign can help you customize the landing page content and expand it to your email content. It can help create a powerful momentum towards conversion.
These tips will definitely take you closer to your email marketing goals and help you pack more power in your marketing strategies.