Movement marketing is a unique way of promoting your brand by tapping into the cultural consciousness of your target market. This term came into use first back in 1999 from Scott Goodson. This strategy seeks to bring together businesses with social movements. As a business, instead of trying to sell your brand synonymous with the traditional methods of advertising, you instead align your organization with a cultural movement that shares your goals, values, and passion. Your business becomes a part of a cultural movement that can last for a lifetime as long as you keep the relationship alive. You can hire the services of a movement agency to ensure success in this process. Here are some tips and advantages of this strategy.
Tap into a Group as Opposed to Individual
With traditional marketing and advertising, the focus is always on your product and brand, and the individual client. This strategy is limiting and expensive considering that you have to sustain the interest of the individual for continued success. It is unsustainable in the long run. The moment marketing targets a group of people or a community and focuses not on selling a product, but on promoting a particular culture in that particular community. The entire community identifies with the brand and promotes it unconsciously. As a business, all you have to do is to continue being part of the cultural movement and get free advertising.
Focus on Sharing
Traditional marketing methods focus on just selling the product. On the contrary, movement marketing is geared towards sharing. You need to see how you can give back to the community or contribute to their well-being. A lot of established companies seek to promote environmental and sports projects in various societies. It gives these companies to engage directly with groups of people that eventually identify their movements with those companies. They essentially become brand advocates helping these companies to grow exponentially.
Movement marketing is the best way of establishing brand loyalty. Most companies never manage to get loyal customers since they focus only on selling and making profits. While making profits is the ultimate goal of every company, it is unsustainable due to emerging competitors. If instead, you establish a sharing culture with your target market, you will create a loyal base that will help promote your brand. It is such strategies that have enabled giant corporations to last for a long time. Even when competitors emerge, it becomes a challenge for them to establish themselves in the market.
Once your tap into the power of movement marketing, your sales are bound to improve exponentially. You need to first learn everything about the movement you are aiming to join, and then identify ways in which you can add value to it and propel it to higher levels. The more the movement grows, the more your clientele base will grow, and consequently your business or company. You only need to sustain that movement both within and outside the organization, focusing more on the external components.