As medium-sized companies in the United States increasingly turn their gaze towards international markets, they are encountering a distinctive array of challenges. Recent statistics indicate that more than half of these companies, specifically 58%, are actively considering or already in the process of expanding globally. However, they often grapple with the complexities of foreign regulations, cultural variances, and logistical hurdles. Given that international trade accounts for nearly a third of the U.S. GDP, the importance of these firms successfully navigating global markets cannot be overstated.
In the midst of these challenges, Bernardo Mendes Ribeiro’s decision to launch a consultancy in the U.S. is timely and significant. His deep understanding of the nuances of global commerce, particularly in the vibrant markets of Latin America, makes him an invaluable asset to U.S. firms. Ribeiro’s consultancy aims to provide customized services, assisting American mid-sized businesses in surmounting the obstacles of global expansion and securing a foothold in international markets.
Ribeiro’s journey began with a law degree from Universidade Candido Mendes in 2015, quickly advancing to a leadership position in Uchôa Ribeiro Advogados, a family-run law firm with over four decades of history. Within a span of four years, he progressed from an intern to a partner, assuming key roles such as head of advisory and chief legal counsel. His recent projects include guiding legal strategies for investments, overseeing credit negotiations, and fundraising endeavors totaling over R$ 300 million for small and medium enterprises.
Ribeiro’s entrepreneurial pursuits started in his early twenties, marking the beginning of his business ventures. In 2011, he founded Motopark, a unique motorcycle parking solution in downtown Rio de Janeiro, addressing the city’s transportation challenges. This was followed by the establishment of Studio Personal Academy in 2017, a trailblazing fitness studio introducing the muscle electrostimulation technology EMS to Brazil’s busy professionals.
The primary focus of Ribeiro’s new U.S.-based consultancy is to facilitate commerce between American and Latin American businesses. The firm aims to assist Latin American companies in expanding into the U.S. by establishing production units, branches, or forming partnerships. Concurrently, it will offer advisory services to American companies seeking entry or already operating in the Latin American market.
Moreover, Ribeiro’s firm intends to guide both corporate and individual investors interested in the U.S. financial or production sectors. His comprehensive knowledge and expertise in dealing with bureaucratic and legal matters will be crucial for these investors.
Ribeiro envisions his consultancy as more than just a business advisory service; he sees it as a catalyst for international commerce, particularly between the U.S. and Latin America. The firm is set to ease the process for external investors in the U.S. and support foreign companies in making lucrative investments within the country.
Bernardo Mendes Ribeiro’s establishment of his consultancy in the U.S. is a noteworthy development in his career, blending his expertise in law, business management, and entrepreneurship. His firm is poised to be more than a consultancy; it’s envisioned as a linchpin in fostering business ties between the U.S. and Latin America. As Ribeiro embarks on this new venture, the economic relationship between these regions stands on the cusp of a new era of growth and collaborative success.