Digital marketing has become essential in today’s world. Businesses of all sizes now realise how crucial a good website and effective SEO strategies are. Search Engine Optimisation Ireland (SEO) is always evolving, and staying on top of search engine rankings can be challenging if you’re not up-to-date with the latest trends.
Large companies often have in-house SEO teams, but for smaller businesses, this isn’t always an option due to costs. That’s why many small and medium-sized businesses choose to outsource SEO to freelancers or digital marketing agencies.
Why is SEO Important?
Before diving into what an SEO consultant does, let’s quickly cover why SEO still matters. SEO, or Search Engine Optimisation, is about improving your website’s visibility when people search for products or services similar to yours on Google, Bing, and other search engines.
Google uses algorithms to display the most relevant results. This means high-quality content gets prioritised, which is why Google helps you find what you’re looking for quickly. From a business perspective, better search rankings increase the likelihood of attracting new and returning customers.
SEO differs from paid ads because it boosts organic search results. According to a study, over 51% of all internet traffic comes from organic searches, making SEO one of the best tools for business growth.
Benefits of SEO
Have you used Google lately? Most people rarely move past the first page of search results. In fact, studies show that only 25% of users even visit the second page.
Google has over 1 billion users every month, so getting your business on that first page dramatically improves your chances of website visits. Here are some key benefits:
- Boost Your Credibility: Sites that rank high are seen as trustworthy, which boosts your business’s credibility.
- Outrank Your Competitors: Companies investing in SEO tend to rank higher and capture more market share.
- Local Searches Lead to Sales: With more people searching for things like “electricians near me,” it’s crucial to optimise for local SEO, as almost 80% of these local searches result in conversions.
What Does an SEO Consultant Do?
An SEO consultant helps design an SEO strategy based on relevant keywords to make your brand more visible online. SEO is divided into two parts: on-site and off-site. Your website needs to be search engine-friendly before any off-site work can be effective.
An SEO consultant can guide you through on-page optimisation tasks like title tags, meta tags, content quality, keyword usage, site speed, and mobile optimisation.
For off-page SEO, they handle crucial tasks like link building and social media strategy, both of which help improve your rankings. Video content is another powerful tool that boosts SEO, as YouTube is the second-largest search engine globally. Videos can help generate more links and brand exposure and get shared more than text content.
Do You Need to Hire an SEO Consultant?
If you’re new to SEO, you might wonder if hiring an SEO specialist Ireland is necessary. The answer depends on your time, skills, and experience. SEO is a long-term strategy that requires continuous learning. Here are some reasons to hire an SEO consultant:
- More Time for Your Business: Outsourcing to an expert frees up your time to focus on your business while professionals handle your SEO.
- Lack of SEO Experience: SEO covers a wide range of topics and requires years to master. If you don’t have the time or willingness to learn, it’s best to hire someone who does.
- Low Website Traffic: If your site isn’t getting much organic traffic, it’s likely time to bring in a professional to improve your search rankings.
- Constant Monitoring: SEO is always changing. Hiring an SEO consultant means having someone constantly ensuring your website is performing at its best.
SEO Services at VIMAR
At VIMAR, we have over 15 years of experience creating SEO campaigns that deliver real results. We’re a full-service digital marketing agency based in County Laois, Ireland, specialising in custom SEO solutions. If you’re interested in learning more about our proven SEO strategies, reach out to us at info@vimar.ie. Let’s discuss how we can help grow your business.