Business growth is a function of many factors, including how effectively your message is communicated and the largeness of your audience. Business signage has proven to be an effective advertising/promotional strategy most businesses leverage.
In the next few minutes on this post, let’s see how to create attention-grabbing business signage and what it takes to bring your business signage ideas to life.
How to Create Attention-grabbing Business Signage
Irrespective of what you’re designing (indoor or outdoor signage), there are specific strategies that can help you create something exceptional and attention-grabbing. Check out the following tips below.
Define the business signage purpose
First things first, ensure that you define the main purpose of the business signage you’re creating. Everything about the business signage will revolve around its purpose. As you may have heard, “When the purpose of a thing is not known, abuse is inevitable.”
So, what’s your goal? Do you want signage that informs the public that your business is here and you can help them with this or that? Or do you want to promote your latest product to generate massive leads that translate to sales? Whatever it is, spell it out before anything else.
This stage may require you to sit with a pen and a sheet of paper, defining and redefining the purpose of your business signage before jumping on the computer.
Be as simple as possible
Most people are busy thinking about a lot of things almost every time. Hence, designing business signage with a lengthy write-up and other complicated elements may simply turn them off.
So, you must ensure to be as simple as possible. No matter what you’re designing, whether a business signage that directs prospects to your office or a sales marketing signage, keep it simple. A short, striking headline with an image can say a million words.
You may want to check out a few outstanding business signage designs to gain inspiration before you start creating one.
Make it align with the environment
Where do you intend to place the business signage? Whether indoor or outdoor, it’s essential to choose colors that contrast with the environment. For example, indoor signage designed to be placed in a dim environment should feature bright colors that make the signage easy to spot.
Whatever the case may be, you may want to take some time to study the location where you’ll place the signage. Basic information about the environment or location will give you a clue about the colors to use.
Keep your audience in mind
People are usually attracted to things that resonate with them. That’s why you must keep your audience in mind when designing your business signage.
For instance, if you run a travel and tour organization and you’re designing a business signage to attract young couples who are planning a vacation to book their flight tickets with you, an image with a young couple holding their passports will do the trick.
Also, a teenager looking forward to joining a summer music class will be attracted to a signage with a group of teens playing the violin and other musical instruments. Of course, in addition to the attention-grabbing headline and other related elements.
Keep your logo intact
No matter what you do, keep your organization’s logo intact when designing your business signage. That’s how prospects get to know about your brand.
Your logo should be properly placed in a conspicuous location where viewers can easily see it. Also, it should contrast with whatever colors you’re incorporating in the background of your business signage.
Apply top-notch images
Designing excellent business signage requires the use of top-notch images with high resolution. This will help maintain the quality during the final printout. So, your pictures should be sharp and eye-catching enough to compel the attention of your prospects.
Also, the images you use should be directly related to the purpose of the business signage. For example, an advert that promotes a fashion brand that makes female clothes will easily be spotted with images of beautifully dressed female models.
Maintain consistency
If you’re designing a couple of pieces of business signage for a particular campaign or promotion, ensure consistency.
It doesn’t matter whether or not the designs are of different shapes and sizes; consistency will help your prospects know that all the designs promote a specific product or service. Sometimes, design consistency can mean that you maintain a specific position for a particular element in your design, such as your logo.
Bringing Your Business Signage Ideas to Life
There’s just one way to bring your business signage ideas to life. Here it is: Work with the largest and the best printing organization in the world – “HelloPrint.”
The final printing of your business signage design can determine whether or not it will achieve its purpose. No matter how beautiful your business signage design is, a bad or poor printout can mess up everything.
Poor quality printing will turn your prospects off instead of achieving the original purpose you had in mind during the design stage, which is to attract your prospects; increase leads, and boost sales eventually.
Therefore, you need to work with a printing center with top-notch sophisticated equipment and high professionalism to bring your business signage design to life.
Final Words
Everything about your business signage matters. From concept to concrete: bringing your business signage ideas to life requires that you engage the strategies that have been exposed above in this post.
There’s no telling what a beautifully designed business signage with exceptional printout quality would do to the minds of your prospects/customers. It can influence their decision to make you their go-to organization for the products/services you offer among your competitors.