Selling on Amazon from the UK to the EU has become increasingly complex due to the General Product Safety Regulation (GPSR). Amazon now enforces strict compliance measures to ensure that all products meet EU safety standards, and sellers who fail to comply face the risk of delisting, account suspensions, or even fines.
If you are an Amazon FBA or FBM seller exporting to the EU, this guide will help you navigate GPSR requirements, maintain compliance, and avoid product bans.
1. Amazon’s Compliance Policies for UK Sellers Exporting to the EU
Amazon requires UK-based sellers shipping to the EU to comply with the GPSR and other EU product safety regulations. This means that:
✅ All products must meet EU safety standards before they can be listed on Amazon EU marketplaces. ✅ Sellers must provide traceability and documentation, including test reports and safety compliance records. ✅ UK sellers can no longer self-certify product safety—they must have an EU-based compliance representative.
Failure to meet these requirements can result in account suspension, listing removals, or financial penalties.
2. The Role of an EU Authorised Representative
One of the key requirements for Amazon UK sellers exporting to the EU is appointing an EU Authorised Representative (AR). This representative acts as your official compliance contact in the EU and ensures that:
- Your products meet all GPSR and EU safety regulations.
- Compliance documentation is correctly maintained and accessible for authorities.
- Amazon and EU regulatory bodies have a designated EU-based contact for safety inquiries.
Without an EU Authorised Representative, Amazon may remove your listings from its EU platforms.
3. Why an EC Declaration of Conformity is Essential
Amazon sellers must provide an EC Declaration of Conformity (DoC) for certain regulated products. This document is a legally required statement that your product meets all applicable EU safety directives.
Key Components of an EC Declaration of Conformity:
- Product details and technical specifications.
- Manufacturer/importer details, including EU-based representatives.
- Compliance with specific EU directives and standards.
- A signed declaration by an authorized representative.
Without an EC Declaration of Conformity, Amazon may remove your listings or block new product approvals.
4. Appointing a GPSR Responsible Person
Under GPSR, all Amazon sellers must assign a GPSR Responsible Person within the EU. This responsible person ensures:
✅ Your products comply with EU safety laws. ✅ Compliance documentation is available for regulatory inspection. ✅ Any necessary recalls, safety warnings, or updates are handled efficiently.
Failing to assign a GPSR Responsible Person could result in Amazon rejecting or delisting your products.
5. How Euverify Simplifies GPSR Compliance for Amazon Sellers
Navigating Amazon’s strict compliance policies can be challenging, but Euverify provides a fast and hassle-free solution for UK-based Amazon sellers shipping to the EU.
🚀 Euverify’s services include:
- Instant access to an EU Authorised Representative.
- Easy generation of EC Declarations of Conformity.
- A dedicated GPSR Responsible Person for ongoing compliance.
With Euverify, UK-based Amazon sellers can continue selling in the EU without the risk of delisting or compliance penalties.
Final Thoughts
As Amazon tightens its GPSR enforcement, UK sellers must take proactive steps to remain compliant.
✅ Appoint an EU Authorised Representative. ✅ Provide an EC Declaration of Conformity for applicable products. ✅ Ensure a GPSR Responsible Person is assigned.
Stay compliant and keep your Amazon business running smoothly with Euverify!