From the beginning of spring to the end of October 2023, Halara hit the road for a campus tour across California, Texas, and Connecticut. Central to these engagements is Halara’s pioneering approach of crowd-testing, a strategy focused on leveraging real-world feedback to refine and perfect its active dress offerings. This initiative not only signifies Halara’s commitment to quality and innovation but also demonstrates the brand’s dedication to directly involving its community in the product development process.
The series of campus events, notably at UCLA and UCSD in June 2023, drew impressive crowds of 314 and 563 participants respectively, setting the stage for Halara to showcase its products, including its game-changer easy peezy active dress, skirt and leggings.
Building on the success of previous tours, Halara’s back-to-school campus events featured even more engaging activities. Beyond presenting its innovative Softlyzero™ (formerly Cloudful), Patitoff®, and Breezeful™ fabrics, Halara introduced interactive activities like fabric pairing and paddle bouncing ball games, immersing attendees in the brand’s world.
This interactive approach pivoted to significant milestones: the campaign engaged over 5000 individuals across 8 universities, including UCLA, UCSD, UCSB, CSULB, UNT, TAMU and so on, generating more than 12000 impressions, and introducing Halara to over 2500
potential consumers. The impact didn’t stop there. In the post-event phase, over 900 respondents provided valued feedback. An impressive 90.66% said they’d recommend Halara to others, and a staggering 88.19% expressed an intention to purchase!
Halara’s objective of employing crowd-tested insights to refine its active dress line, presented a true consumer-centric development model. The overwhelmingly positive feedback, with 91.07% of products rated between 4 and 5 stars, praised for their comfort, great quality, softness, and inclusivity, further validated the success of this approach.
Whatsmore, participants also provided valuable suggestions, like the demand for a wider
color range and on-site fitting rooms for instant product trials, showcasing the effective dialogue between Halara and its community.
Responding proactively to these insights, Halara underscored its unwavering commitment to integrating consumer feedback into its iterative design and enhancement processes. This adaptive response strategy not only speaks to Halara’s dedication to surpassing consumer expectations but also bolsters its philosophy of fostering a collaborative and inclusive brand ecosystem.
As the tours spanning spring to October 2023 have shown, Halara’s commitment to
crowd-testing will keep guiding its product innovation pathway. Moving forward, the insights garnered from these campus tours will power further iterations and improvements, enabling Halara to not just meet but set new standards in activewear design and functionality.
Halara’s journey from gathering real-world feedback to applying these crowd-tested insights epitomizes the brand’s visionary approach to product development. By positioning the user feedback at the heart of its active dress evolution, Halara not only champions a model of inclusive and responsive brand engagement but also ensures that every product iteration is a reflection of its community’s needs and preferences, thereby redefining excellence in activewear.