1. Focus On the Message
No matter what video type it is (product demonstration, internal training piece or employee recruitment video); its aim should be clear and simple: communicate one message that resonates with its target audience. They are an incredibly effective communication tool if its viewers understand exactly what the point is being made.
If you’re having difficulty crafting the words to convey your message effectively, consider hiring a professional script writer (https://filmlifestyle.com/how-to-hire-a-screenwriter/) or creative agency for assistance. Their experienced team of digital media and marketing specialists will ensure your story can be told clearly while engaging your target audience through an impactful corporate video.
As part of the production stage, it’s also big to determine what sort of tone your material should have. While corporate speak may tempt us, employing more casual language will create rapport and make viewers more receptive to your message.
Once your script is complete, it’s time to begin creating your video. A storyboard provides an illustration of your video’s sequence of scenes and can help provide a better sense of how each scene will look and what should be highlighted during production.
2. Be Succinct
Corporate videos often bore viewers into turning off and clicking “skip,” leading them to click away from it and on something else (perhaps your competitor’s YouTube video). For success in production, keep your message succinct and engaging; too much fluff could drive people away – possibly leading them down another rabbit hole of YouTube videos altogether!
Corporate videos refer to any marketing material produced for use within an organization, whether live action video, animation, motion graphics or combinations thereof. Such videos can serve various functions for businesses ranging from brand awareness raising and product or service marketing to internal communication and employee training.
Staying true to your brand identity and values is also integral, and this can be achieved by making sure the production reflects them accurately. Also ensure visuals and audio match up with what your company represents visually and aurally.
3. Stay On-brand
Corporate videos aim to raise brand recognition through multiple formats and styles; therefore, proper planning must take place prior to production.
Prior to beginning production, it’s essential that you have an idea of your goals and the purpose of the video. Once this goal has been established, all other elements should focus on it in order to keep the project on course and avoid going off course from its original intention.
While it can be tempting to cover multiple topics within one video, doing so will only confuse viewers and send mixed signals. The most successful corporate videos communicate one main theme which engages target audiences while meeting clear business objectives.
Be sure to stay true to your company values and tone of voice when creating a corporate video, in order to build brand recognition and credibility with viewers. By including familiar visuals and sound effects that resonate with them, this will also make it easier for viewers to recall your message.
4. Be Unique
Corporate videos don’t need to be boring if you take the time and care in crafting them properly, providing plenty of opportunity for creativity. A well-executed piece is also a fantastic way to reach potential customers directly and engage them!
Corporate videos that stand out have their own distinct style, made with quality production tools. While it might be tempting to cut costs when making these videos, hiring video production companies really is the way to go. Compromising production quality could turn viewers off and associate your brand with a bargain-bin mentality – neither of which is good marketing moves for any business.
Some of the biggest companies use animation or graphics to make their corporate video engaging – featuring animation or graphics in addition to the narrator talking about values while sharing video clips of their team in action. This can keep things fun but professional.
Corporate videos can become even more engaging by including evidence to back up what you’re presenting, helping build trust and make your message more compelling. And that doesn’t just mean citing statistics; evidence can come in various forms from video footage to motion infographics.
5. Include Evidence
Video has quickly become the go-to medium for communicating a message to an audience, with Cisco recently projecting that by 2021 consumer Internet traffic will comprise 81% video content.
Corporate videos must serve a clear purpose. Depending on the goals of the company, this could include brand awareness, customer acquisition or employee engagement. Knowing who your audience is crucial to producing the highest-quality corporate videos possible.
Once you have selected potential actors for your video, the next step should be deciding who should feature in it. While this decision will depend on your industry and type of business, a good rule of thumb would be casting those who look genuine and trustworthy. Once your list of actors is finalized, storyboarding the scene can help ensure it flows logically throughout.
Corporate videos can be an extremely valuable asset to businesses of any size. By following these tips, you can produce a professional-looking video that will help expand and grow your company.