Many little details go into making a great website. From the design to the usability to the performance of the site, it’s easy for things to slip through the cracks. You may notice that your website isn’t performing up to your standards from time to time. It can be frustrating to see these problems and not know how to fix them. So here is a guide to help you identify and resolve common website performance issues.
Prevent Low Search Results
Have you ever been on Google, and just couldn’t seem to find your website among the search results? This is a common website performance issue that can easily be addressed. If you can’t find your website on search results, you may be ranking low on search result performance. There are a couple of steps that search engines have to go through on a website before it can index and pop up in search results. You can learn more about this exact process in this article from Intergrowth.
Once you can identify if any issues prevent search engines from showing your page, you can start working on business strategies to increase your search result score. You can improve the ranking of your website in search results by utilizing strategic SEO keyword strategies on your site as well as the content you post. Maximizing your SEO strategy ensures that you are targeting the right audience for your page.
Using these strategies makes it easier for users to understand what your site and business are all about. You want to make sure that you are answering questions that your users may be searching for. Your website should be the place that has the answers. Once you work on your SEO strategy, you’ll be able to attract clients and bump your search results to a higher spot on the list.
Enhance Your Error Pages
An error page is probably the easiest website problem to spot. An error page or redirect page will pop up if you click on a broken link, or if there is something wrong on your page. To avoid error pages, you can set up crawlers that will constantly check your site. These will then alert you if an error page has been reported. Then you can work quickly to fix it and make sure everything is working as it should.
It can be frustrating for users to land on error pages when they are looking for specific information. So make sure that if you do have error pages, they are engaging or offer your users alternatives. You may set up an alternate FAQ with your error page to redirect users there and keep them on your site. Optimizing in this way enhances the user experience.
Fix Mobile Compatibility
Your web page functionality doesn’t stop once you’ve left your desktop. A common problem that many websites face is that they are hard to use on mobile. Most new users may find your site on the go while looking up a question they have. If users aren’t able to navigate your website on their phone there will be a higher bounce rate and lack of return visitors. There are a couple of steps you can take during the website design process to ensure your site is mobile-friendly.
You should make sure that you are working with user-responsive website design. This ensures that the site will adapt to any screen size. You can also test the mobile version of your site during the design process. It is a good idea to test the mobile version with real users. You can utilize programs that troubleshoot any functionality issues. Once you ensure that your mobile site is good to go, you’ll be able to increase visitors and lower bounce rates.
Improve Your Web Design
One of the biggest issues you’ll run into is poor website design. This can happen in a couple of different ways. Maybe your website hasn’t been updated in a long time, or you’re finding that users are always bouncing at a particular page. This could all be the result of poor website design. If the design is difficult for users to navigate, they’ll be ready to leave and go on to the next search result. Here are some steps you can take to quickly understand your web design and make improvements.
The first way is to conduct user research. You can do this by having a survey pop up on your website, sending an email blast to existing customers, or even posting a call to action on your social media pages. Once you get your results in you’ll be able to get to the root of the most common user problems and get to work on fixing them and improving the user experience.
Conclusion
Websites are subject to problems now and then. Luckily, you can utilize user data to figure out the problems on your site. Once you identify any key issues, you can work on finding solutions with your design teams. All of this troubleshooting will ensure your website runs smoothly and keeps users engaged.