If you’ve always run your business using a monochrome printer, you may be wondering if it’s worth it to switch to a color option. The truth is, there are a lot of smart reasons to up your printing game by upgrading to a color printer. Here are just a few of the benefits of adding a color laser printer to your office technology.
Easy Set Up
For a lot of busy business owners, dealing with the learning curve when adapting to new technology just isn’t worth the time and effort. Sometimes it’s easier to stick with what you’re familiar with so your energies aren’t diverted from more important things.
When it comes to swapping out your black and white printer for a color one with ease, choosing the right model makes all the difference. Look for a device with simplified setup, where almost all you need to do is load the toner and paper and choose your connectivity option. In no time at all your new color laser printer will be ready for its first job.
Superior Color Quality
Print quality with desktop color laser printers just keeps getting better, so if it’s been a while since you checked into getting one you’ll be amazed at how fantastic your projects can look. The sharp text, crisp graphics, and vibrant colors available with today’s best models will meet all of your printing needs and wow your customers.
If you’ve grown accustomed to the high-quality images you get when using your desktop scanner but are disappointed by the drab output of your monochrome printer, don’t settle for dullness any longer. Make the switch to a color printer and enjoy excellent color quality from all of your desktop technology.
Customer Preference
All of this may sound great, but if you’re still not convinced then there’s another compelling consideration. As a savvy businessperson, you know at the end of the day it’s not your own satisfaction that matters, but rather that of your customers. To that end, perhaps the most persuasive reason to switch to color is the impact it has on improving engagement with your clients.
Studies consistently show that people react more positively to items printed in color than they do to monochromatic materials. Color printing increases attention span, creates a more memorable impression, and improves comprehension. Even when sorting through their mail, people are more likely to pick up full-color flyers first. By printing communications and marketing materials in color, you’ll connect with more people and potentially close more sales.
Now that you know some of the benefits of upgrading to a color printer, it’s time to start shopping. Whether you’re looking for a new high-quality printer, a portable monitor, or a compact laser projector, be sure to buy from one of the top retailers in office technology. That way you’ll have the peace of mind that comes with getting the best products backed by a service program that keeps your equipment humming. Don’t wait any longer, order your new laser color printer today!