In the modern, digital era, mobile devices have been firmly embedded in every industry. More and more, we depend on our gadgets for work, play, travel, education, healthcare, and last but not least, mobile banking.
In order to stay up to date with the widespread use of mobile technology, businesses from a variety of industries are starting innovative digitalization transformation projects, with mobile services serving as the focal point.
The financial sector is adapting to this new development. Financial institutions of different sizes and specializations provide a vast array of online banking services to their clientele.
They also provide mobile banking applications that deliver the best possible mobile banking experience to a billion-plus smartphone users. They’re doing a fantastic job, too!
While there were 1.9 billion active users of digital banking products globally four years ago, it is predicted that this staggering figure would almost quadruple by 2024.
As a result, it’s critical to be aware of the latest developments in mobile banking trends. In this piece, we’ve included a few of the significant ones.
Mobile banking with artificial intelligence at its heart
Justin Godur, finance expert and founder of Capital Max tells us: “Without artificial intelligence and AI-powered technologies, any future vision for the mobile banking sector falls short.
These tools are successfully breaking into the market and discovering constantly new applications to increase the potency of IT goods used in it.
When it comes to this technology, the first thing that springs to mind are AI-driven chatbots, which have the ability to take over for human employees and do 80% of customer service and personal consulting duties.
However, artificial intelligence isn’t only being used in this field of mobile banking. With its ability to recognize voices and images, it holds great promise for improving fraud detection by assisting in the identification and thwarting of scam efforts.
Additionally, AI may power predictive analytics tools, allowing business owners to evaluate risks, foresee trends, and optimize shop floor procedures when combined with machine learning algorithms.”
Sustainable finance for ethically conscious companies
According to Carl Rodriguez, founder of NX Auto Transport: “It is important for businesses to prioritize maintaining a positive image and reputation. Sustainability has been a popular mobile banking trend as environmental conservation and preservation become more and more important to the world.
Nowadays, a bank’s social duty is reflected in its core value of sustainability. Furthermore, banks want to inform their customers about environmentally friendly operations and how they affect the environment.
Digital platforms are effective means of promoting eco-friendly banking habits. First of all, eco-friendly investing portfolios may help accomplish this.
Second, monitoring carbon footprints is made possible by digital platforms. As a result, a company’s dedication to sustainability affects its competitive advantage, brand reputation, and customer loyalty.
For instance, banking services like Bunq and Tomorrow have already made a commitment to the green finance movement. The partnership between climate tech and fintech is a step towards sustainable finance.”
The financial environment is being revolutionized by mobile banking
Even though the idea of open banking has been around for a long, in 2024 it will play a significant role in contemporary finance.
Rhett Stubbendeck, founder of Leverage Planning says: “Mobile Banking makes it possible for fintech businesses and banks to work together by giving third-party providers access to consumer data via open APIs.
According to a research on contemporary core banking systems by Netcetera and the IFZ Bank-IT Forum, banks must adapt their core banking systems to the changing demands of the market.
This partnership provides clients with access to a variety of financial services via a single platform. It opens doors for banks to join ecosystems, become more nimble, and provide integrated banking services to outside partners.
Payments made via Open Banking hit a record level in 2023. In the UK, 9.7 million payments were processed in June, up 88% over the same month the previous year, according to the Open Banking Impact ReportTM.
These figures kept rising until August 2023, demonstrating how open banking is becoming more and more popular.
The financial industry is changing into an open, customer-focused environment as a result of open banking.
Banks may provide new services inside this ecosystem, all the while maintaining strict security requirements. Beyond only providing financial services, banks are becoming contemporary service providers.”
The use of embedded finance in the financial industry
By incorporating financial services into non-financial channels, embedded finance is revolutionizing the banking industry.
Thanks to this advancement, banks may now provide more services via digital ecosystems, breaking into new markets and effectively bringing on new clients.
Currently, a lot of banks are looking at the possibilities of embedded finance. However, just 27% of top banks are now heavily active in collaborative ecosystems, according to a Boston Consulting Group report. Most are still in the pilot or experimental stage.
By allowing banks to customize and expand the reach of their financial services, embedded finance is predicted to have a significant impact on the financial sector by 2024.
Banks may specialize in certain market niches and customize their services for particular platforms and clients, or they can take on the role of generic suppliers and integrate white-labeled goods into non-proprietary ecosystems.
Embedded Finance encourages a flexible, customer-focused financial environment that is advantageous to companies and consumers alike.
Analytics and big data for customized services
Harrison Tang, founder of Spokeo says: “An important development in digital banking is the emphasis on big data and analytics, which makes it possible to provide more individualized services.
Banks may use big data to segment their markets and promote cross-selling by putting the needs and preferences of their customers front and center. Banks use predictive analytics to enhance sales and optimize client acquisition efforts.
Businesses’ development and success in the future will be influenced by how well they are able to adapt to digital transformation and learn from their consumers.
Banks will have greater insight into customer behavior thanks to big data and analytics, which will enable them to create customized goods and services and provide individualized discounts.”