Los Angeles-based actress Oliviia Tcargush has established herself in drama and comedic roles for both stage and screen, but recently we caught up with her to spill the coffee about adding national commericials to her resume.
Welcome Oliviia! Tell us about your new coffee commericials.
The series of coffee commercials is for a new brand called “Mindful Magic Coffee.” The brand sells organic Arabica coffee, organic Lion’s Mane mushroom powder, and organic Chaga Mushroom powder. It is a meditation for the taste buds!
So far, we have shot two commercials specifically tailored for social media platforms. Each of these adverts is set as a comedy, where my character is the “brand ambassador”. The central theme of the commercials revolves around my character, who is the lead in both.
As the ambassador, my character enthusiastically exaggerates the multitude of benefits associated with the coffee, from its ingredients to the positive effects it has on the body. In essence, I’m featured in two distinct commercials, each humorously highlighting how beneficial the coffee can be for one’s health!
I am verey proud of the work I did on the commericials for Mindful Magic Coffee, as after the commercials with my appearance was released, the brand began gaining more followers and saw an increase in product sales. My performance in the commercial has clearly boosted the brand’s visibility and helped to amplify its appeal in the market!
How long is each commercial / spot?
Each commercial is concise, lasting about 45 seconds, and they’re crafted with rapid-fire scenes for a punchy effect! They’re comedic, sticking to the classic ‘rule of three’ in comedy, which creates a rhythmic laugh factor. The style is reminiscent of the TV series ‘The Office,’ with a continuous flow that enhances the comedic impact!
Did you like your character?
My character is very quick-witted and funny, with perfect comedic timing. She excels at promoting the product and making it look attractive, while also being genuinely humorous and skilled at selling.
I definitely incorporate a lot of my personality into my work with commercials and comedy. I’m very glad to have portrayed a character who is similar to the way I see things. It was really fun to play a character that exaggerates certain emotions to make the performance interesting, entertaining, and captivating. I really enjoyed that.
Did you have to do much to prepare for the role?
I am a professionally trained actor, and improv is one of my favorite things! Initially, I just did a bunch of improv because that is very important for commercials. I had fun with the script, trying out the lines in different ways to see how I could improvise on the spot by myself! Then, on set it always works out perfectly!
How did you get involved?
Before we filmed the commercial, I had already done a couple of videos for Mindful Magic Coffee on their social media. The audience really liked my persona in those videos, which brought them a lot of attention. It resulted in more followers and increased sales for them. Then they invited me to be a part of two coffee commercials! It was super exciting! We went through the process of reading the script and then did an audition. Then I was offered a part in those commercials! It was such a beautiful opportunity.
Where did you film the commercials?
The filming locations for the commercial were chosen to create a very casual feel. The first commercial was shot in the warm atmosphere of an apartment to convey comfort and ease. In the second commercial, we filmed in an office setting to communicate the idea that you can enjoy the same comfort with a cup of coffee when you need an energy boost at work. The whole concept was to show how the coffee fits seamlessly into your daily life, whether you’re relaxing at home or busy in the office.
Finally, how can we buy this tasty coffee and follow you?
The coffee is a must – @mindfulmagicbrew and for me, I can be found on IMDb, Instagram, and my website is https://www.oliviiatcargush.com/.