In an era where the line between reality and digital persona in rap blurs, GMS RAW, a visionary Philadelphia rapper, emerges with his groundbreaking single, “Click Clout.” This 2024 music release is more than just a song; it’s a clarion call to the hip-hop community, challenging the authenticity of online gangsters and the superficiality proliferating within the genre, thanks to social media’s omnipresence.
“Click Clout” masterfully fuses GMS RAW’s deep-rooted music production insights with piercing lyrics, setting a new precedent for authenticity in rap. This collaboration with the legendary Yukmouth, celebrated for his role in Luniz and the iconic track ‘I Got 5 on It,’ adds a tangible layer of depth, cementing the song’s place as a cornerstone in the new hip-hop landscape of 2024.
Beyond its compelling beats and rhymes, “Click Clout” serves as a poignant commentary on the current state of hip-hop, urging listeners to discern genuine talent from the digital illusions crafted by so-called ‘online gangsters.’ As a prominent figure in the Philly hip hop culture, GMS RAW not only represents Philadelphia rappers but also stands at the forefront of a movement seeking to reclaim the genre’s authenticity.
Accompanied by a visually striking music video produced by GMS RAW, “Click Clout” extends an invitation to audiences far and wide to join the dialogue on what constitutes realness in music. Now available across all major platforms, this track is not just a pivotal moment in the 2024 music release calendar but a testament to the enduring spirit of genuine artistry in hip-hop.
As we navigate the complexities of the digital age, “Click Clout” by GMS RAW offers a refreshing reminder of the power of authenticity, echoing through the halls of hip-hop history and resonating with fans and artists alike. For more information, to arrange interviews, or to inquire about media opportunities, please reach out.
“I like the mix between the singing in the hook and the rapping in the verses and I like the layering of the voice to give it more depth.” – GET FAMILIAR
Clinton Sparks – Multi Platinum Producer and Songwriter
“I never seen anything like this… the only dude I know playing his music from a speaker while speaking into a PA system… his music sounds good” too’
Hank Flynn – Reporter at Fox29 Philadelphia news
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