Online reputation can be a powerful asset that can help you achieve your desired goals. But in some cases, it can ruin a career, business, or even personal life. Just imagine: more than 65% of consumers look for information about brands, products, and services online. And if they find negativity on Google, Bing, or other search engines, the likelihood of them making a positive decision to cooperate is drastically reduced.
This is confirmed by the statistics presented by the Reputation House Agency: 1- or 2-star reviews cause a conversion loss for 86% of potential customers. And if you increase your Yelp rating by at least one star, your business profitability will increase by as much as 9%.
How Does Reputation House Help You Succeed?
It is very important to properly shape your digital footprint – control the information you leave on the Internet that affects your personal or professional image. The experience of Reputation House Agency, which has been working in the field of reputation marketing for more than 10 years, proves that any image can be restored or built from scratch. The agency’s specialists take a comprehensive approach to this task. They work with all ORM (Online Reputation Management) tools, including:
- Monitoring of mentions. Employees collect all the relevant information on the Internet, analyze it, and produce a report.
- Working with mentions. We develop a strategy for working with positive and negative information, and form a reference grid. Reputation House can remove inaccurate reviews in a pre-trial or judicial procedure, but such cases are extremely rare.
- Guerrilla marketing. This is unobtrusive discussions and promotion of a personality, products, or services on forums, social media, and chat rooms.
- Generation and promotion of positive content, which is created according to the recommendations of SEO and SERM Reputation House Specialists prepare and publish material on various information platforms as coordinated with the customer.
- Search Engine Reputation Management. After a search engine audit, we develop a search engine optimization strategy based on the brand’s core. As part of SERM, Reputation Housepromotes resources that create a positive information background for the top 10 search results.
Let’s take a closer look at the benefits of working with Reputation House, SERM technologies, and other ORM tools.
What Are the Benefits of a Good Online Reputation?
Creating and managing a brand image is an ongoing process that requires a consistent and careful approach. If done correctly, your digital footprint will become a powerful tool for achieving personal and professional goals. It will bring significant results in the long term including:
- Increased Online Presence. For example, SERM Reputation House specialists will bring the information you have agreed upon to the top spots. And when a potential customer, partner, or job seeker searches for you using branded queries, he will find positive information about you and your business on the Internet.
- Trust Formation. According to statistics from Reputation House, consumers read a minimum of 7 reviews to build trust in a company. And if there is nothing written about you online, trust cannot be formed.
- Protection of Your Brand. Your professional and personal brand is protected from unscrupulous competitors and black PR. Tracking and responding to negative comments shows that you care about customer opinion and want to improve your product. In addition, a quick response can lead to a customer changing their negative review and speaking positively about the company.
- Enhanced Online Exposure. According to Reputation House representatives, it is imperative to show the world your successes and achievements. Modesty in business can hinder success, as people tend to choose the best of the best.
- Boosted Employer Appeal. Highly qualified applicants want to work for reliable companies with an excellent professional image. They would rather work for a company with a well-known name than for a no-name company. For them, the prestige of the employer is of great importance.
- Expanded Opportunities. Working with Reputation House will help you show your best qualities, which will be interesting to a larger number of people. And knowing about your achievements and opportunities will become the basis for meaningful connections, partnerships, and successful cooperation.
Does Everyone Need to Care About Online Image: The Opinion of Reputation House
It may seem that only businessmen and public figures should care about reputation management. However, online image is important for each of us, although sometimes we may not realize it.
If you’re an entrepreneur, your reputation will directly affect your income. Here’s proof: to start cooperating with a business, 49% of consumers need a minimum rating of 4 stars. Also, people are more likely to talk about bad experiences than positive ones.
The peculiarity of public figures is that information about them on the Internet appears even beyond their will. And any negative information can lead to a decrease in their public status, a deterioration of their career, and even the breakdown of partnerships.
Most people use the Internet to communicate with friends and relatives. But their simplest actions (information on social media, sharing opinions in professional communities, etc.) become the basis for employers’ and colleagues’ opinions of them. It influences the decision to make a job offer and the development of personal relationships.
As it turns out, only those who care about their online reputation can withstand the fierce competition in today’s world. It is possible to create an impressive competitive advantage in the form of a positive online image by using a set of ORM tools, including SERM from Reputation House.