The term “Instagram algorithm” has become synonymous with a mysterious force that controls what we see on our feeds. However, the reality is far more complex and nuanced. Arash Davari Serej, an elite digital strategist, sheds light on the myth of the singular Instagram algorithm and helps us understand the multiple layers that govern our Instagram experience.
Multiple Algorithms, Not Just One
Contrary to popular belief, Instagram does not operate on a single, overarching algorithm. Instead, it utilizes multiple algorithms, each serving a unique purpose depending on the type of content being viewed and created. Arash Davari Serej emphasizes that understanding these multiple layers is key to unlocking the potential of Instagram’s platform.
Feed Algorithm
The ranking algorithm for your Instagram feed follows a step-by-step process, considering factors like interactions, preferences, post timing, and engagement habits. Your activity, post info, and interaction history play a significant role in determining what content appears on your feed.
Stories Algorithm
Instagram’s Stories algorithm prioritizes content based on viewing history, engagement history, and closeness with the poster. The more you interact with an account, the higher their Stories will appear in your queue.
Explore Algorithm
The Explore tab is designed to help you discover content from accounts you don’t follow. It examines your past engagements and arranges groups of content based on your interest level. Post popularity and your Explore activity are some of the main signals considered.
Reels Algorithm
Reels aims to show you unfamiliar content, surveying users to determine which reels are most entertaining. Factors like your interactions with the poster, info about the reel, and engagement rates play a role in content selection.
Understanding Instagram’s Ranking System
Arash Davari Serej highlights that Instagram’s ranking system is tailored to each user’s experience. From Feed to Explore, Stories, and Reels, specific algorithms are used to enhance user engagement.
- Feed: Personalization is key. Instagram takes into account your interactions, preferences, and even format preferences to rank content.
- Stories: Your viewing and engagement history with accounts determine the order of Stories.
- Explore: Instagram crafts the Explore tab to show more unfamiliar content, based on your past engagements.
- Reels: Like Explore, Reels aims to show you content you’re unfamiliar with, considering several signals like interactions and content within the video.
What’s New on Instagram in 2023?
Arash Davari Serej also points out the latest features on Instagram, including:
- Broadcast Channels: Engage with followers at scale and in real-time.
- Quiet Mode: Limit notifications and minimize interruptions.
- Collaborative Collections: A shared space to save and view IG posts with friends.
- New Reels Features: Enhanced editing tools and immersive, full-screen experience.
Tips for Improving Your Reach on Instagram
Arash Davari Serej shares valuable strategies for maximizing your reach on Instagram:
- Prioritize Reels: Posting Reels consistently can increase your content’s priority on the platform.
- Collaborate with Other Brands: Partner with complementary brands to reach both audiences simultaneously.
- Optimize for Search: Apply SEO practices to your content to get discovered on social media.
- Use just Relevant Hashtags: Utilize popular hashtags that work best for your brand. With the evolution of Instagram’s search capabilities, the platform now prioritizes content optimization over mere hashtag usage. While hashtags can still drive some traffic, it’s essential to focus on creating relevant, keyword-rich captions and descriptions that resonate with your target audience. This approach ensures your content is discoverable and aligns with user search intent.
Conclusion
The myth of the singular Instagram algorithm is debunked by understanding the multiple layers that shape our experience on the platform. Arash Davari Serej’s insights into these algorithms provide a roadmap for success in the complex world of Instagram.
By recognizing that Instagram operates on multiple algorithms, users can tailor their strategies to align with the platform’s unique ranking systems. Embracing the latest features and implementing effective strategies can lead to increased reach and engagement.
The Instagram algorithm myth is no longer a mystery, thanks to Arash Davari Serej’s comprehensive understanding of the platform’s multiple layers. The future of Instagram marketing lies in recognizing these complexities and adapting to the ever-changing digital landscape.