As a business owner, you’ve got many things on your plate. You need to ensure your customer service is up to scratch, drive new business, and balance the books. There’s barely enough time in the day to handle these tasks, let alone create a bunch of content as well.
What if we told you there was an easier way? And one that you can handle in-house if you need to? ChatGPT offers you a solution that saves you time and money. It’s set to do for content creation what call center outsourcing did for customer service.
In this post, we’ll look at ten ways ChatGPT can help you with content creation.
The Caveat
We don’t recommend relying on artificial intelligence to create your content for you. While it produces grammatically correct work, it tends to use repetitive phrasing. It also tends to use unnaturally long sentences. Furthermore, it might make leaps and assumptions without the facts to back them up.
Therefore, ChatGPT won’t replace your content team just yet. However, it can make their lives easier in many ways.
The next thing is to carefully craft your prompts. Be as specific as possible. You can say something like, “20 Topic ideas for blog posts for a plumbing company in New York.” This helps the system understand your needs better.
Idea Generation
AI can help brainstorm topics for articles, blog posts, essays, or other content type. This is helpful when it comes to overcoming writer’s block, as the system will come up with several ideas.
You could use a prompt like “Ideas for topics related to the holiday season in America.” Your team could then read through the suggestions and find some solid options to develop. You could then go a step further and ask ChatGPT to recommend related topics.
Content Outlining
We don’t want to let AI write our articles for us just yet. However, it can be useful to create an outline that we can then work on. ChatGPT will look for inspiration from articles across the web and amalgamate the most common headings.
For many writers, this is half the job done. It can take hours to work out how to structure an article. However, if you already have a framework, all you need to do is fill in the relevant information.
Research Assistance
You can ask ChatGPT to suggest relevant statistics, sources, or information to enrich your content. When you end your prompt with the phrase, “With references,” the system will list those as well.
However, we do recommend checking the facts carefully before publishing. Sometimes, ChatGPT brings in irrelevant information or tries to fit the facts to the hypothesis. Never use this software without fact-checking first.
Language Enhancement
You can ask ChatGPT to refine the tone of your content to make it more engaging, concise, and appropriate for your target audience.
Proofreading and Editing
ChatGPT can proofread your content for grammatical errors, spelling mistakes, and overall coherence, improving its overall quality.
SEO Optimization
AI can help you optimize your content so they rank better in search engines. It can suggest relevant keywords, meta descriptions, and content structure.
Content Expansion
ChatGPT can help you expand your existing content by suggesting additional points, examples, or perspectives to make it more comprehensive and valuable to your audience.
Content Personalization
AI can help you tailor your media to a specific demographic or segment of your target audience. It can help you derive insight into their preferences, interests, and needs. It can then suggest new angles for content based on the specific subsection of your audience.
Say, for example, you sell cars. The things that a new mother will look for are very different from what a single executive might. AI can help you create tailored posts to appeal to each demographic.
Content Distribution Strategies
ChatGPT can offer ideas and strategies for distributing your content across different channels and platforms to maximize its reach and impact.
Content Repurposing
AI can suggest ways to repurpose your existing content into different formats, such as:
- Videos
- Infographics
- Podcasts
- Social media posts
This enables you to reach new audiences and extend its lifespan.
Conclusion
You can leverage ChatGPT’s numerous abilities to get ideas for blog posts and other content. You can use it to create outlines and to check your work. While it can’t go so far as to write a piece that passes as human-created content, it’s still extremely useful at each stage of the content creation process.