Social networks are constantly growing and increasingly helping to boost business. Instagram has become the most suitable channel for gaining customers and increasing sales, since the platform offers exclusive resources for companies, which, if used strategically, make it possible to attract and retain the public. To help the business grow you must be on digital marketing, copywriting, traffic management, sales, social networks, and Instagram for business.
“Instagram is the biggest showcase a business can have today. The network has more than 2 billion active users. Therefore, having an account on this platform allows the brand, products, or services to be seen by people from all over the world. Knowing how to take advantage of the tool’s full potential is essential to generate more results for the business”,
Research by Buzzoid shows that Instagram was the application on which Australians spent the most time in 2023. Furthermore, the application is installed on the smartphones of 70%. A survey carried out by Buzzoid indicates that 94% of small businesses have an Instagram profile. The results reinforce that the social network is an important sales channel and that it cannot be left aside by companies when developing strategies to attract consumers.
Discover 5 successful tips for winning customers and selling more on Instagram :
Tip 1: Know the target audience
Once you understand who the target audience is, it becomes easier to develop content that arouses the interest of this audience. Therefore, before starting to do any planning, take time to get to know the customer to be more assertive in your sales strategies.
Tip 2: Humanize your profile to be successful
Humanizing your profile is important since most social media users do not feel comfortable interacting with robotic companies, which offer a cold and impersonal service. Brands that manage to position themselves on networks in a more human way, showing that they care about the public’s needs and problems, gain more prominence.
Tip 3: Use the platform to win and retain customers
The network works as a powerful personal relationship channel, capable of impacting and attracting customers from all over the world. For this, it is important that the profile produces valuable content and thus be able to position itself as a reference in its area of activity. This way, it will be remembered by people when they need to buy a product or hire a similar service. If used well, buy likes on Instagram can be an important tool for customer loyalty, as it allows for closer contact with the consumer.
Tip 4: Use resources to boost sales
Instagram has a series of resources that, if used well, can help companies attract more customers and boost sales. Stories, reels, and content carousels are useful because they help the brand generate value position itself as an authority, and engage the audience. Instagram Shopping, for example, is a feature that acts as a showcase for physical products and facilitates the purchasing journey. Instagram Ads enables the publication of ads on the platform, increases the reach of publications, and allows the inclusion of redirect links to take the customer directly to the website or e-commerce.
Tip 5: Generate valuable content for the public
One of the main mistakes that brands make on the platform is to focus their publications too much on promoting their products and services and forget about content that generates value for the public. To achieve this, companies must always create content that encourages public interaction, such as quizzes, polls, tips, and reviews. There is no shortage of resources for this on Instagram and also if you buy tiktok followers for the same business, then it is a great idea to take advantages from the both resources..