With over 30 billion digital devices available, user experience design is a major factor in providing the best digital experience.
However, it’s even more important now. And this necessity will keep on growing as users’ behaviors and demands are changing.
Consequently, the UX in the future will see further advancement. So, here is a list of ideas and predictions for UX development.
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In the future, UX won’t be just a “nice to have”
According to McKinsey & Company, the world’s most famous management consulting agency, more than half of the companies worldwide would not have survived today. The main reason is the digital experience of your customers.
Some companies can’t give their customers a remarkable online buying experience. As a result, their customers are less attracted to them.
In turn, they have lower revenue. Besides, Google predicted that websites with better UX would have better rankings.
All these indicate that UX is not only a part of the aesthetics of a company. Instead, it has evolved to be a valuable aspect that a business must focus on.
Already, businesses are taking steps toward it, such as hiring UX experts. So, consider— if your customers have an excellent digital experience and act accordingly.
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UI and UX for Hybridized Experiences
Customers are present both online and offline these days. As a result, presently, their experience is hybrid. For this particular type of experience, you need a special solution.
For instance, businesses are paying attention to both their customers’ offline and online experiences. For example, you get food menus now in a digital format, unlike the paper-based one. That means businesses are now considering UI and UX for digital and physical settings.
On the other hand, a business needs to understand that its customers use different devices. Therefore, if you just focus on one device like a laptop ,and build a website, you will surely fail to engage with your customers.
So, you need to build websites or apps for various devices. And gradually, businesses are ensuring it by making hybrid apps.
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AI Tools Will Keep Helping UX Designers in New Ways
Currently, various applications of AI tools exist in the design industry. Some widely used AI assistance are— mapping out user needs, producing adaptive products, preventing user experience biases, wireframing, pixel pushing, and so on.
The fundamental reason for that is to automate the workflow. So that designers can handle more complex problems instead of doing simple design tasks.
Don’t mistake AI for superiority over human intellect. AI rather exists as a support to increase productivity. Yet, you should know that AI is a powerful solution.
Hence, collaborating with AI designers is trying to offer improved UX. Businesses are already making better products to plate up great digital experiences.
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Corresponding Desktop and Mobile Apps
Considering the current user experience landscape, customers like it better with intelligent technology. That’s why companies are investing in offering dynamic experiences.
So, how are they doing it?
They are producing adaptive UI for their customers. Specifically, they create websites and apps to concentrate on user needs.
Consequently, they often have responsive applications that adjust according to the screen size and other critical requirements. This is strong proof that UI/UX factors matter a lot. And businesses must proceed with more user-friendly websites.
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Inclusivity in Design Will Gets More Attention
While working on UX, one major aspect that businesses need to consider is the diversity of humans. That includes gender, age, race, language, socio-cultural background, disability/accessibility, etc.
Noticeably, there are already many websites built considering accessibility issues. Some of the features of these kinds of websites are alternative texts for images, alternative input tools like keyboard accessibility, and many more.
As time progresses, more alternative features will be necessary to make a website friendly for various users.
In addition, around 15% of people have different kinds of disability issues. Besides, day by day, disabilities are getting more attention. Promising companies will continue researching users to provide better UI/UX.
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Regular Use of Digital Voice Assistants
Currently, over 3 billion people are utilizing voice assistants worldwide. And the number is predicted to double by 2023. Interestingly, that will be way higher than the total global population!
Anyway, the current demand for voice assistance got the push from the pandemic. The use of voice assistance grew way higher during that time. For example, people started to use voice-controlled devices more and more.
Furthermore, more than 25% of people currently utilize voice searches on their gadgets. There’s already a mainstream use of voice assistance in the US.
A growing number of users from various age groups, such as teens and children. Additionally, millennials are using voice assistance the most.
On the other hand, consider the evolution of smartphones and IoT devices. Uses of these devices are increasing too. As a result, voice assistants will be used more than typing.
All these mean the number of users will keep growing. Consequently, designers will improve their skills to make further useful visuals.
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AR, VR, and MR will be Widely Used.
In the near future, we will need replicated reality and interaction in our digital experience. We can already see the uses of AR (Augmented Reality), VR ( Virtual Reality), and MR (Mixed reality).
After COVID-19, these advanced solutions for enhanced digital experience have more applications. And the uses will surge by around 85% in the next few years.
Recently, apparel and furniture companies integrated these technologies. Some of the iconic examples are– Gucci releasing virtual sneakers, ASOS launching a virtual Catwalk, IKEA Studio app offering 3D room plans.
These companies got Increased revenues for using digital products. And these technologies don’t just mimic reality but also include texts, images, pop-ups, etc.
AR and VR technology was expensive at the beginning. Now they are cheaper too. Also, experts are trying to make them even more advanced.
In conclusion
UX is not just confined to confirming the productive use of websites or apps. Instead, everything is connected with UI/UX these days. The high-street organization has realized this already. So, they are investing in offering improved user experience.
Additionally, users are evolving, and they seek advancement in their digital experience. As a result, the UX will see further improvements in the upcoming days.