With the festivities that happened in Phoenix during Super Bowl Week, Authentic brands knew it was time to turn up the heat. Unleashing the inner Phoenix, all the events that Authentic Brands teamed up with RMG-PR were top of the line.

Talking Stick Casino was the place to be whether you had a big stake inside the casino, or whether you were partying it up with the biggest names in sports and entertainment.

Starting out with Golf on Friday with the Sports Illustrated Golf Invitational. You can’t beat playing Golf in February among your favorite stars.

Unlike in Minnesota, where we won’t see a golf course until at least April, with the amount of snow that Minnesota is getting.

From Electric Slides and Ferris Wheels to dancing the day and night away with some of the hottest hits. Fans from all over flew in for the Sports Illustrated experience.

Headlined by the ChainSmokers and Machine Gun Kelly playing all their hits in front of a wild crowd. Captain Morgan as the Title Sponsors made it for a wild and crazy night for those who unleashed their inner captain of a pirate ship dancing the night away to all the hits and music that was performed on stage.

As Arizona was still preparing for the showdown between the Chiefs and the Eagles, the fans were all going to Sports Illustrated as it was quickly becoming one of the hottest tickets in town.

You could see your favorite stars left and right everywhere you looked while you were at Sports Illustrated. Everything from Sports Illustrated was State of the Art.

Matt Goldstein and Authentic Brands did an absolute outstanding job organizing SuperBowl 57 week for their guests as the inner Phoenix was unleashed.

Now that Super Bowl LVII is over and Las Vegas is on deck, what will happen next. Las Vegas just might be a record attending SuperBowl for Super Bowl LVIII and I’m anticipating a full crowd next February for Vegas.

Sports Illustrated attendees might not get any sleep next year with the excitement that everyone at Talking Stick experienced this week.

I’m counting down to Sports Illustrated next year already and the 2023 NFL League year hasn’t even started yet.

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