Black Friday is once again around the corner this year. It marks the beginning of the biggest shopping season of the year accompanied by Cyber Monday and Christmas soon after it. This is the perfect time to augment your eCommerce sales.
Make the most of this opportunity by establishing a strong social media marketing strategy that not only helps your business generate revenue but truly helps you grow. Social media has entirely changed the course of businesses as it evolved. A striking online presence has become crucial to raising brand awareness and creating a distinctive brand identity.
Proven Tricks to Help You Craft A Killer Black Friday Marketing Strategy
It’s not that hard to design a Black Friday strategy that actually works. Don’t let your doubts overwhelm you. You just have to have a knack of how things work on social networking platforms, some patience, consistency, and the will to make it big for your business.
This article will walk you through a totally actionable guide to creating a killer social media marketing strategy for this Black Friday falling on 24th November 2023.
Optimize Your Landing Pages and Socials
This is a highly crucial step in order to lead an effective social media marketing strategy. In fact, this is one of those factors that determine the success of a marketing campaign. Increasing the footfall in stores or traffic on websites is not the only objective of promoting your products and services on social media. Retaining that traffic and converting them into your loyal consumers is the real deal.
Optimizing your landing pages and social profiles plays a big role in crafting a smooth purchase experience for your clients. Do you know what’s even worse than not running a marketing campaign in the first place? Your websites and socials not being mobile-friendly and well-prepared for an overwhelming response as a result of marketing.
73% shopping orders were placed through smartphones in 2022. 59% of buyers use their phones to hunt for discounts and compare prices while they are shopping in-store. This is a big number for businesses to consider optimizing their landing pages for mobiles to make the most of this shopping season.
It should not take longer than 1 or 2 seconds for a page on your website to load. If it’s too slow, no one is going to wait for it and they will turn back instantly. As a business, you have to ensure that all these trivial things run smoothly so there’s no lag when there is more traffic.
Organize Contests and Giveaways
Contests and giveaways are fabulous ways of encouraging user engagement and bringing in more traffic to your channels. You can run lucky draws, competitions, and giveaways on your social media channels such as Instagram and TikTok. 34% new customers and 17,500 fans on average are gained through contests and giveaways.
Ask people to share a particular post on Instagram, tag their friends, and ask them to follow your business page, and make a story or video using your brand hashtag. People are always willing to go the extra mile to participate in all such activities and increase their chances of winning.
This is a great way to increase your Instagram likes as well as user engagement on your business profile. Contests provide a conversion rate of 34% which is higher than any other content forms on social media.
Partnering With Influencers
The best part about partnering with content creators and influencers is that you can tap a large number of your target audience in one go. The second best thing is that you can leave the brainstorming part to them and let them bring their creativity to the table.
People who are following influencers tend to trust their recommendations a lot. 31% users on social media prefer buying products recommended by influencers over other forms of promotion such as ads. Especially when the holiday season is approaching, most people are already on the lookout for sales and discounted products.
This is where you have to give them just what they need. Start working on building anticipation in advance. Take influencers from social media platforms on board for your Black Friday campaigns. Offer voucher codes to their followers to promote more buying during the holiday season.
TikTok could be one of the best platforms to collaborate with influencers since it has a diverse user base and unique content format. It would not only boost your TikTok followers but also let your audience engage with your content more organically.
Run Ads on Social Media
Black Friday is one of the best times to let more people find out about your brand. If you won’t introduce yourself to them, then who will? Unless you have a very strong consumer base, you have to make people aware that your business not only exists but is one of the best ones out there.
In the world of social media, narrowing down your target audience and running ads is one of the most practical approaches to opt for. Through paid advertisements on various social media platforms, you can conveniently reach out to those who are most likely to show interest in buying your products.
The volume of social media ad impressions increased more than 30% by the end of 2022 as compared to 2021.
Run Tailored Promotional Messages
People included in your target audience are not all of the same kind. They do have some common interests, preferences, and pain points but there are always variations existing here and there.
Target those variations because it will really make a difference. Run a variety of promotional messages, each of them catering to a specific need, interest, or pain point of a smaller group. This diversification in communication really helps in attracting a whole new variety of potential customers that find something of value in your brand.
According to a survey, 74% marketers confirmed that targeted promotional messages and personalized emails significantly improve customer engagement rates.
Be Transparent In Your Transactions
This is one of the most underrated pieces of advice anyone could give you. It might not be a big deal for most businesses but it really pays off in the long run, especially in building the trust factor.
Employ the KLT approach when developing a marketing strategy. KLT stands for knowing, like, and trust. For your consumers to put their trust in your products, they have to like you enough. But if they don’t know you, how is the likeability factor supposed to enhance?
In order to build your trust levels with your consumers, you have to be transparent with them. Transparent in what you communicate and promise, your returns and exchange policy, and your transactions.
Brands that have higher consumer trust have more advocates and loyal customers than ones who don’t. According to a study at Label Insights, 94% of respondents will stay loyal to a brand that offers transparency and 75% of them were willing to pay a higher price for products to a brand they trust.
Create A Sense of Urgency
Since the occasions of Black Friday and Thanksgiving are short-lived, you need to make your target audience realize this fact too. Create a sense of urgency and scarcity in them by posting countdowns and limited stock announcements frequently.
Doing this will get customers in a rush to make the most of Black Friday sales. They will tend to stock more than they usually do. You have to tell them that this is the golden chance for them to get something they have been thinking of for long. So they must not miss out on availing it.
Offer Rewards on Purchases
Rewards on purchases is a fantastic approach to get people to buy more and multiply your sales. There are several ways to do it.
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Referral Codes
Give discounts through referral codes applied at checkout. These codes could be conditional or available to followers of an influencer you collaborated with.
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Spend Rewards
You can offer a reward to your customers for spending a particular amount on shopping from your website. It could be a discount, voucher, or a gift.
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Free Gift With Purchase
On making a purchase of a particular amount or higher than that, you can offer a free gift to your consumers.
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Cross-Sell and Upsell
Since Black Friday is all about sales and discounts, you can create bundle offers or recommend your customers to buy a combination of multiple products. Convince them of the fact that they are getting more value at a much lower price than usual.
Update Your Page Visuals
Creating a visual narrative using Black Friday theme colors heralds the biggest shopping spree that is about to begin. Colors are a powerful medium to get your message across. Research proves that visual content is 40 times more likely to be shared by people than plain text
Having on-point visuals for Black Friday is a must all across your website and socials. This communicates to your audience that you are all geared up for the big day and so they should too.
Creating hyping visuals for the Black Friday sales builds anticipation in your audience. This enhances their prospects of coming back to your social profiles to check what you have to offer them.
So what are you waiting for? Start updating your grids and landing page designs already and let the world know that you are ready for the biggest sale of the year!
The Game Is Not Over Yet
When Black Friday is over and you are done with the marketing part, the game is still not over for you. There is no time to sit back and relax. In fact, this is the time to build on all your efforts and turn the tables for your business by multiplying the results.
How is this possible? Let us explain that to you.
Follow up with your customers who purchased from you during the Black Friday season and provide them with even more value. Design exclusive offers and loyalty programs to retain them and make them a permanent part of your customer base.