Introduction
People have always been drawn to eye-catching designs. Converting design into a means of advertisement creates a way in which the attention drawn by this art can be utilised in product sales. Banners, at their peak, can be used both as a means to publicise a good or service and to entertain the eyes and mind of the viewer.
Perfectly crafted banners not only attract the attention of a potential customer but also keep the message communicated through them in the mind of the reader. These types of banners can be gotten at HelloPrint.
To create such a truly captivating means of advertisement, one must first master the art of banners. Here is a guide on how to do so:
Understand the purpose of banners.
Understanding what banners are supposed to achieve is crucial to creating one yourself. Banners play an essential role in advertising, branding, and product sales. Banners act as ambassadors, portraying the very essence of a business to the public. Here is a list of the roles banners play that would aid in understanding the purpose of banners:
An amazing form of advertisement: Banners can be a useful way to advertise an ongoing sale, an upcoming event, or even services a business plans to offer.
- Designed to attract attention: By using an attractive colour scheme, bold fonts, striking typography, and eye-catching images, banners are made to draw the attention of possible customers.
- Brand recognition: Banners serve as a means to show customers that this business has a brand identity. They showcase the brand’s colours, a unique logo, and a motto that defines what the brand represents. Branding helps to create a feeling of exclusivity but also a sense of belonging to a community.
- Call to action: This is also a major requirement for banners. Banners should simply describe what needs to be done by a customer. Be it to make a purchase or attend a certain event, the call to action must be clear and concise.
- A basic understanding of banners and what they are created for is the first step in a number of steps to creating stunning custom banners.
Colour selection
Every colour is unique in its own way. Colours can affect the way an image feels or is perceived by the viewer; hence, the importance of choosing the right colour cannot be understated.
To select the right colour, you must understand what emotion you are trying to invoke. You could select cool colours like purple or blue if you are trying to convey calmness or stability, or you could go with warm colours like red or orange if you are trying to convey passion or energy.
Another important factor to consider before you select your colour is the image of your brand. Your brand should have a specific range of colours that it is associated with. When choosing the colour for your banner, ensure to go for warmer or cooler variants of your brand colours depending on the emotion you are attempting to convey.
To finish up your colour selection, ensure to use contrasting colours like black and white or black and yellow to achieve the eye-catching effect you are going for with your colour selection.
Font selection
Font selection can be a really underrated part of design. The moment the right font is selected, the entire design feels like it has come together. For banner designs, ensure to go for bold, legible fonts instead of italic-type fonts. Arial, Helvetica, Futura, or other sans-serif fonts are all clear font options that you could go with.
Text hierarchy
The manner in which texts are arranged affects the way they are seen by the viewer. Ensure that texts are arranged in such a manner that the headline catches the attention of the reader first; the subheading, body, and call to action should all follow in that order.
Ensure to use a headline bound to turn the necks of readers, as this could attract some much-needed attention to your banner.
Create stunning visuals.
The colours you have already chosen play a big part in how the overall banner visuals appear, though there are two main aspects left:
- High-definition images: It is extremely important that the image selected for your poster sends the message you want it to, but the quality of the image itself is also crucial. Ensure to make use of high-quality stock photos that send the right message and also work well with your overall brand image.
- Typography: This adds an extra element to your banner design. Noteworthy typography can keep the viewer staring for a couple of seconds, trying to figure out why it fits so well and how you put it together. Good typography buys your banner sometime in the eyes of potential customers and could leave them reading the logo or catchphrase more than once.
When put together well, high-definition images, vibrant colours and captivating typography will lead the eyes of potential customers to your banner and will leave them with knowledge of your brand when they are done staring.
A clear call to action
You do not want to bombard your banner with words. Summarise your message into a few short sentences that can easily be remembered. The message you are passing across must be clear and concise to allow the reader to completely understand the information they are getting.
Balance text and images
Make sure the font and the image you have selected are a perfect fit. Scale the font well so it can be seen well by the reader, but it also doesn’t drown out the image itself. Use strategic placement when positioning the text and image to create the right balance between the two.
Printing
When going about printing your banner, knowledge of where you plan to display it is key. From size to the material needed for outdoor printing, it is different from that for indoor printing; this and your budget need to be taken into consideration before printing your banner.
Final thoughts
It takes practice to become a real master at banner design. But following these steps, from design to display, will take you closer to your goal of perfecting the art of banner design.